A Slice A Day REWIND #149 – 5 Ways to Stand Out in a Sea of Content (Doug Kessler)

Posted by on Aug 7, 2015 in A Slice A Day | No Comments

Today, it’s ‘A Slice A Day’ REWIND with Velocity Partners, Doug Kessler and his recent article published at CMSWire titled ‘5 Ways to Stand Out in a Sea of Content’. But hold on, it’s not your typical ‘5 Ways to do this’ or ’10 Ways to Feel That’. Doug’s article illustrates how to use emotion […]

A Slice A Day #148 – 10 Things You Can Do, When Content Marketing Doesn’t Feel the Love (Pam Didner)

Posted by on Aug 6, 2015 in A Slice A Day | No Comments

Have you ever worked for, or still working for, an organization who has yet to embrace a content strategy as part of their overall marketing plan? There’s a lot of reasons why but primarily when you hear the push-back you hear budget, metrics, ROI. Where is the love for content marketing? Pam Didner, Content Marketing […]

A Slice A Day #145 – The Week That Was in Content Marketing (Alexandra Samuel, Braveen Kumar, Mark Walker)

Posted by on Aug 3, 2015 in A Slice A Day | No Comments

It’s the start to another week and it’s this week’s ‘The Week That Was in Content Marketing’ podcast. Our brief look back at last week’s podcasts, our guests and their featured articles. We began the week with Alexandra Samuel, Technology researcher, writer, strategist and author who recently wrote an article for Harvard Business Review’s web […]

A Slice A Day REWIND #144 – 8 Ways to Scale a One-Person Content Team (Mark Walker)

Posted by on Jul 31, 2015 in A Slice A Day | No Comments

Today it’s ‘A Slice A Day’ REWIND with Mark Walker, Head of Content Marketing for Eventbrite UK. If you’re a creator of content for your business or an organization or company, it can be pretty rough if your team consists of just you. You’re on your own, stuck on a content island and some days […]

A Slice A Day #143 – 5 Psychological Hacks for High-Impact Content Marketing (Braveen Kumar)

Posted by on Jul 30, 2015 in A Slice A Day | No Comments

While marketers are trying to figure out how to effectively reach their audience with quality content, they may not have to look any further than the ‘father of psychology’ Sigmund Freud. It was he who professed that the mind is a ‘complex energy-system’; who am I to disagree? Understanding people’s behavior definitely has a place […]

A Slice A Day #138 – Using Partnerships To Accelerate Content Marketing & Link Building (Eric Enge)

Posted by on Jul 17, 2015 in A Slice A Day | No Comments

For any marketer or business who has a content marketing strategy in place, have you thought about partnering or collaborating with other marketers on various projects? Most likely you follow someone or know of an organization who has a larger audience and greater authority than you. What if you worked together on some type of […]

A Slice A Day #130 – 5 Ways to Stand Out in a Sea of Content (Doug Kessler)

Posted by on Jun 30, 2015 in A Slice A Day | No Comments

I’m fairly certain you’ve read your share of articles or blog posts on the virtues of content and what it can do over the long-haul for a business. If your content is relevant, it’s delivered consistently and is differentiating then you’re doing your job, no question. But on a regular basis are you being proactive […]

A Slice A Day #127 – A Simple Method to Measure Content Marketing ROI (Scott Severson)

Posted by on Jun 24, 2015 in A Slice A Day | No Comments

When you’re talking with a client or prospective client about the advantages of content, you’re singing it’s praises, you’re wowing the audience in the room with your presentation, all is well and then someone asks, “How do we measure content marketing ROI?” Boom….what’s your answer? It’s a question we’ve all heard and there are a lot […]

A Slice A Day REWIND #123 – Experiences: The 7th Era of Marketing (Robert Rose) Pt1

Posted by on Jun 18, 2015 in A Slice A Day | No Comments
A Slice A Day REWIND #123 – Experiences: The 7th Era of Marketing (Robert Rose) Pt1

–This episode was recorded a couple months back, trust us, worth a 2nd or 3rd listen— When you think about content marketing that’s consistent, that’s relevant, that adds value to your audience and is consistently delivered over time most of us assume this is the era of marketing that we’re now in. However and just like that, we’ve evolved into a […]

HH Recap 31: Building a Better Blog for the 21st Century

HH Recap 31: Building a Better Blog for the 21st Century

  Happy Hour Recap #31 coming at you from the beautiful rooftop of the Greenhouse Tavern on East 4th St in downtown Cleveland Assessing your blog key takeaway: In this chapter, we’ll discuss the importance of your blog, sustainable blogging techniques and how your blog can become an important part of your company – beyond […]