A Slice A Day #72 – Embracing a Slow User Experience (David Kutcher)

Posted by on Mar 17, 2015 in A Slice A Day | One Comment

A Slice A Day #72 – Embracing a Slow User Experience Pt1 (David Kutcher) No matter what stat you read these days, they say that as marketers we have about 9 to 15 seconds to grab someone’s attention and keep it so they will consume our fabulous content. And we spend a good bit of […]

A Slice A Day #70 REWIND – CRAP: THE SINGLE BIGGEST THREAT TO B2B CONTENT MARKETING – (Doug Kessler)

Posted by on Mar 13, 2015 in A Slice A Day | No Comments
A Slice A Day #70 REWIND – CRAP: THE SINGLE BIGGEST THREAT TO B2B CONTENT MARKETING – (Doug Kessler)

A Slice A Day #70 REWIND – CRAP: THE SINGLE BIGGEST THREAT TO B2B CONTENT MARKETING – (Doug Kessler) Since it’s Friday I thought we would keep it light and rollback the clock several weeks and revisit a conversation we had with Doug Kessler, Co-Founder and Creative Director at Velocity Partners. Doug & the folks at […]

A Slice A Day #60 – How To Use Social Media Listening To Create Better Content For Your Audience

Posted by on Feb 26, 2015 in A Slice A Day | No Comments
A Slice A Day #60 – How To Use Social Media Listening To Create Better Content For Your Audience

A Slice A Day #60 – How To Use Social Media Listening To Create Better Content For Your Audience (Shannon Bryne) As marketers it has been said many times by so many people that to be effective you must have super listening skills. You have to hear and understand what a prospect or client is […]

A Slice A Day – Episode #59 – The Power of SlideShare for Generating Attention for Your Business

Posted by on Feb 25, 2015 in A Slice A Day | No Comments
A Slice A Day – Episode #59 – The Power of SlideShare for Generating Attention for Your Business

A Slice A Day – Episode #59 – The Power of SlideShare for Generating Attention for Your Business (David Meerman Scott) Twitter: https://twitter.com/dmscott Web Site: http://www.davidmeermanscott.com/ David’s Blog: http://www.webinknow.com/ Article Link: http://www.huffingtonpost.com/david-meerman-scott/the-power-of-slideshare-f_b_6436314.html David’s Slideshare: The New Rules of Selling – http://www.slideshare.net/freshspot/the-new-rules-of-selling-38281832 David’s Books: http://www.davidmeermanscott.com/books/ Review our Podcast on iTunes: https://itunes.apple.com/us/podcast/edwards-communications/id958002471 Rate our Podcast on Stitcher: […]

A Slice A Day #58 – 9 Ways the Most Innovative Media Organizations Are Growing – Pt2

Posted by on Feb 24, 2015 in A Slice A Day | No Comments
A Slice A Day #58 – 9 Ways the Most Innovative Media Organizations Are Growing – Pt2

A Slice A Day #58 – 9 Ways the Most Innovative Media Organizations Are Growing – Pt2 (Jim Babb) Today, we wrap up our two-part discussion with Jim Babb, Founder and CEO of Part and Sum and his article ‘9 WAYS THE MOST INNOVATIVE MEDIA ORGANIZATIONS ARE GROWING’. In this part two, Jim talks about […]

9 Ways the Most Innovative Media Organizations Are Growing – Pt1

Posted by on Feb 23, 2015 in A Slice A Day | No Comments
9 Ways the Most Innovative Media Organizations Are Growing – Pt1

9 Ways the Most Innovative Media Organizations Are Growing – Pt1 (Jim Babb) The way people are consuming content is and has changed; gone are the days when folks go to their bookmarks within their browser and head over to their favorite websites to check out their content. ‘The times they are a-changin” as Bob […]

A Slice A Day #54 – Generating Leads for B2B Firms – Pt2

Posted by on Feb 18, 2015 in A Slice A Day | No Comments
A Slice A Day #54 – Generating Leads for B2B Firms – Pt2

A Slice A Day #54 – Generating Leads for B2B Firms (Angela Hausman) – Pt2 Today, we continue with Part 2 of our podcast with Angela Hausman, CEO of Hausman Marketing Letter and her blog post article Generating Leads for B2B Firms. We shift a bit from yesterday’s lead generation discussion to using social to […]

A Slice A Day #51 – Why People Do Not Choose What Content They Consume

Posted by on Feb 12, 2015 in A Slice A Day | No Comments
A Slice A Day #51 – Why People Do Not Choose What Content They Consume

A Slice A Day #51 – Why People Do Not Choose What Content They Consume (Artem Welker) The science of user behavior is something that fascinates me. And in terms of marketing I enjoy learning about buyer habits and customer tendencies in an effort to become a better marketer. The way people consume content is something […]

A Slice A Day – Episode #47 – CRAP: THE SINGLE BIGGEST THREAT TO B2B CONTENT MARKETING – Pt2

Posted by on Feb 9, 2015 in A Slice A Day | One Comment
A Slice A Day – Episode #47 – CRAP: THE SINGLE BIGGEST THREAT TO B2B CONTENT MARKETING – Pt2

A Slice A Day – Episode #47 – CRAP: THE SINGLE BIGGEST THREAT TO B2B CONTENT MARKETING – Pt2 (Doug Kessler) Today on the podcast we finish up our conversation with Doug Kessler of Velocity Partners and their Slideshare titled: ‘CRAP: THE SINGLE BIGGEST THREAT TO B2B CONTENT MARKETING’. On this episode Doug talks about the […]

A Slice A Day – Episode #46 – CRAP: THE SINGLE BIGGEST THREAT TO B2B CONTENT MARKETING – Pt1

Posted by on Feb 4, 2015 in A Slice A Day | No Comments
A Slice A Day – Episode #46 – CRAP: THE SINGLE BIGGEST THREAT TO B2B CONTENT MARKETING – Pt1

A Slice A Day – Episode #46 – CRAP: THE SINGLE BIGGEST THREAT TO B2B CONTENT MARKETING – Pt1 (Doug Kessler) There are days, for a lot of folks, when you enjoy your job more than others. Today is a day when I really enjoy my job because of my guest and his recent Slideshare […]