A Slice A Day – Episode #63 – 3 Reasons Hashed Emails are the Future of Marketing

Posted by on Mar 3, 2015 in A Slice A Day | No Comments
A Slice A Day – Episode #63 – 3 Reasons Hashed Emails are the Future of Marketing

A Slice A Day – Episode #63 – 3 Reasons Hashed Emails are the Future of Marketing (Phil Davis) No matter the marketer, B2B or B2C, it’s great when a new digital tool comes out to make life easier; especially if it’s something that you can implement effectively right away. Such is the case with […]

A Slice A Day #54 – Generating Leads for B2B Firms – Pt2

Posted by on Feb 18, 2015 in A Slice A Day | No Comments
A Slice A Day #54 – Generating Leads for B2B Firms – Pt2

A Slice A Day #54 – Generating Leads for B2B Firms (Angela Hausman) – Pt2 Today, we continue with Part 2 of our podcast with Angela Hausman, CEO of Hausman Marketing Letter and her blog post article Generating Leads for B2B Firms. We shift a bit from yesterday’s lead generation discussion to using social to […]

HH Recap 16: Comparing email campaign platforms: MailChimp, Emma, and aWeber

HH Recap 16: Comparing email campaign platforms: MailChimp, Emma, and aWeber

    This week we filmed HH Recap at Sterle’s Country House at East 55th and St. Clair in Cleveland. We reviewed the pros and cons of 3 email platforms: MailChimp, aWeber and Emma. Below is a look at their starter plans: MailChimp: Free up to 2,000 subscribers. Easy to use interface. Free version is, […]

HH Recap 14: Get Started Content Marketing, Pt 2

HH Recap 14: Get Started Content Marketing, Pt 2

** Note: We’re sorry for the distortion in the audio due to the wind. It sounds like a hurricane toward the end. Please see our summary below for clarification. Coming to you from the East 55th St. Marina. Recently given a big makeover by the Metroparks – its really a beautiful way to spend a […]

HH Recap 7 – 10 Ways to Build Your Own Email Marketing List

HH Recap 7 – 10 Ways to Build Your Own Email Marketing List

    Where: The Bottle House. A small batch brewery in Cleveland Heights where they produce great local beer, give folks a place to gather, enjoy great live local music and celebrate craft beer!  TheBottleHouseBrewingCompany.com. Note: Your list is accountable for 80% of the success or failure rate of your marketing campaign. 1) ALWAYS the #1 […]

Friday HH Recap: 5 ways to better email marketing, and 5 ways to make websites more reader-friendly

Friday HH Recap: 5 ways to better email marketing, and 5 ways to make websites more reader-friendly

In this April 2014 video, Mark Tennant gives his, “5 ways to better email marketing,”, and Barry Edwards shares “5 ways to make websites more reader-friendly“.     Barry and Mark Happy Hour VLOG #2 – Show Notes Location: The Cedar and Lee Pub & Grill 5 tips for Email Marketing Great post from our […]

Combining email marketing with other media efforts to create a successful, multi-tiered marketing strategy

Posted by on Apr 25, 2013 in Web Design and Marketing | No Comments
Combining email marketing with other media efforts to create a successful, multi-tiered marketing strategy

Online marketing hasn’t changed all of the basic principals that we grew so accustomed to with our offline efforts. Yes, we all know about the importance of inbound marketing now, but single use of media as your marketing strategy will never be as effective as a cross-media campaign. This can be a “penny wise/dollar foolish” […]