HH Recap 31: Building a Better Blog for the 21st Century

HH Recap 31: Building a Better Blog for the 21st Century

  Happy Hour Recap #31 coming at you from the beautiful rooftop of the Greenhouse Tavern on East 4th St in downtown Cleveland Assessing your blog key takeaway: In this chapter, we’ll discuss the importance of your blog, sustainable blogging techniques and how your blog can become an important part of your company – beyond […]

HH Recap 27 – Using LinkedIn for your SMB

HH Recap 27 – Using LinkedIn for your SMB

  This week’s Happy Hour Recap was filmed at Tres Potrillos on Richmond Rd in Beachwood. As things tend to slow down a bit due to the holidays, it’s a good time to review 2014 and think about your content marketing and distribution. Are you using LinkedIn? It’s perfect platform for B2B SMB’s. LinkedIn Groups help […]

HH Recap 26 – What I’m thankful for as web developer/content marketer

HH Recap 26 – What I’m thankful for as web developer/content marketer

  What I’m thankful for as web developer in 2014 1. WordPress 4.0 • Auto Updates – we host many sites. Convenient, vital to security *** Hope that plugins keep up with updates. Auto backups imperative. 2. Commitment to responsive design • Easier navigation. ITS OK TO SCROLL ! • Cleaner, flatter design • Update […]

Why Video Marketing Adoption Drives Positive Change

Why Video Marketing Adoption Drives Positive Change

So many marketers and others talk about video and why it is and will continue to be the optimal way to reach your audience; and have fun with it! This article goes into a little more depth but a good, short read nonetheless. http://bit.ly/why-video-does-work-and-can-for-you   We can also vouch for the importance of video blogging […]

HH Recap 25: Social Media- 2 Best Online Tools & 2 Best WordPress Plugins

HH Recap 25: Social Media- 2 Best Online Tools & 2 Best WordPress Plugins

  This week from Granite City Food and Brewery at Legacy Village in Lyndhurst/Beachwood, Ohio.   This week Mark features a couple of his favorite Social Media online tools and Barry will features 2 favorite WordPress plug-ins. First tool is called Twitonomy. URL: Twitonomy.com It’s A Twitter Analytics Tool I use the free version but there is […]

Google Analytics Reports: What Should Draw Your Attention

Google Analytics Reports: What Should Draw Your Attention

  Last week we gave an overview and in-depth analysis about Goals and Conversions, laying the foundation and how to set them up based on the goals of your business. This week we are going to talk about Google Analytics Reporting and specifically Acquisition Reports, Audience and Behavior Reports.  These are the reports that as […]

HH Recap 24: Google Analytics – Reporting & What Reports Should Draw Your Attention

HH Recap 24: Google Analytics – Reporting & What Reports Should Draw Your Attention

  Before we talk about goals and conversions it’s important to understand what Micro Conversions and Macro Conversions are: A Micro Conversion is a series of actions or activities a user performs on a web site leading up to the primary conversion; the macro conversion. For example signing up for an email newsletter or visiting […]

HH Recap 21: How to Use Google Analytics & 3rd Party Tools That Help

HH Recap 21: How to Use Google Analytics & 3rd Party Tools That Help

    Google Analytics Academy – https://analyticsacademy.withgoogle.com/explorer Analytics Help Center – https://support.google.com/analytics/#topic=3544906 Google Analytics YouTubeChannel – https://www.youtube.com/user/googleanalytics The Analytics Blog – http://analytics.blogspot.com/ 3rd Party Analytics Tools quillengage.com – Analyze up to 10 different web site and delivers valuable insights from your Google Analytics. Everything from goals and conversions to referrals and customized for your needs. semrush.com […]

HH Recap 20 – CMWorld 2014 – Getting Found via Google Search

HH Recap 20 – CMWorld 2014 – Getting Found via Google Search

Content Marketing World 2014 Highlights – Content Marketing & your business Plus 5 SEO Tips for Businesses Content Marketing World – Last Week here in CLE Sessions on: How to start your CM efforts? How to Podcast? Mark’s Session He Moderated: Ardath Albee (Marketing Interactions) and Mathew Sweezy (salesforce.com) – Lead Nurturing Andy Crestodina (orbitmedia.com […]