HH Recap 31: Building a Better Blog for the 21st Century

HH Recap 31: Building a Better Blog for the 21st Century

  Happy Hour Recap #31 coming at you from the beautiful rooftop of the Greenhouse Tavern on East 4th St in downtown Cleveland Assessing your blog key takeaway: In this chapter, we’ll discuss the importance of your blog, sustainable blogging techniques and how your blog can become an important part of your company – beyond […]

A Slice A Day #89 – The Week That Was In Content & Content Marketing (April 6 – 10, 2015)

Posted by on Apr 13, 2015 in A Slice A Day | No Comments

A Slice A Day #89 – The Week That Was In Content & Content Marketing (April 6 – 10, 2015) Last week was fun, it was productive and we heard some great insights from our guests and their articles. In case you didn’t get a chance to read or listen to one of the podcasts from last […]

A Slice A Day #87 REWIND –Guess Who: 5 Signs You Don’t Know Your B2B Customer (Katie Martell)

Posted by on Apr 9, 2015 in A Slice A Day | One Comment

A Slice A Day #87 REWIND –Guess Who: 5 Signs You Don’t Know Your B2B Customer (Katie Martell) Today it’s ‘A Slice A Day’ REWIND with Katie Martell, Co-Founder and CMO of Cintel, a cloud-based customer intelligence platform. We featured her article back in Episode #62 from the company blog addressing the possibility of businesses […]

A Slice A Day #83 – 50 Percent Of Marketers Don’t Have A Content Strategy (Dave Orecchio)

Posted by on Apr 2, 2015 in A Slice A Day | 3 Comments
A Slice A Day #83 – 50 Percent Of Marketers Don’t Have A Content Strategy (Dave Orecchio)

A Slice A Day #83 – 50 Percent Of Marketers Don’t Have A Content Strategy (Dave Orecchio) We’ve all heard the numbers and whether we remember them or not is another story. But when it comes to content marketing & according to our friends over at Content Marketing Institute, 35% of marketers say they have […]

A Slice A Day #62 – Guess Who: 5 Signs You Don’t Know Your B2B Customer

Posted by on Mar 2, 2015 in A Slice A Day | One Comment
A Slice A Day #62 – Guess Who: 5 Signs You Don’t Know Your B2B Customer

A Slice A Day #62 – Guess Who: 5 Signs You Don’t Know Your B2B Customer (Katie Martell) I found a fun, yet serious article a few weeks back detailing the plight of B2B Marketers & better knowing their customers/buyers. What are customers really looking for when they come to your web site? It’s answers […]

A Slice A Day #61 – Not All Marketing Automation Platforms Are Born Equal

Posted by on Feb 27, 2015 in A Slice A Day | No Comments
A Slice A Day #61 – Not All Marketing Automation Platforms Are Born Equal

A Slice A Day #61 – Not All Marketing Automation Platforms Are Born Equal. Don’t Choose The Wrong One (Chris Mack) Marketing Automation sounds great! A lot of work you previously did as part of a manual process will now be completed automagically. You’ll have leads rolling in left and right and life will be […]

A Slice A Day – Episode #20 – 5 Productivity Tips and Tools for Lazy Content Marketers (Dan Shewan)

Posted by on Dec 21, 2014 in A Slice A Day | No Comments
A Slice A Day – Episode #20 – 5 Productivity Tips and Tools for Lazy Content Marketers (Dan Shewan)

A Slice A Day – Episode #20 – 5 Productivity Tips and Tools for Lazy Content Marketers (Dan Shewan) (Audio Only fm Recent Video) Twitter: @danshewan Blog: http://www.wordstream.com/blog/9409 Website: http://danshewan.com/published-work/ Article Link: http://www.wordstream.com/blog/ws/2014/11/04/productivity-for-content-marketers Evernote Clipper: https://evernote.com/webclipper ToDoist: ToDoist.com ToDoIst Video: https://www.youtube.com/watch?v=GDwmp3oP8Uc Yep I’ll admit it; I am a lazy person. Sure, I work all kinds […]

HH Recap 26 – What I’m thankful for as web developer/content marketer

HH Recap 26 – What I’m thankful for as web developer/content marketer

  What I’m thankful for as web developer in 2014 1. WordPress 4.0 • Auto Updates – we host many sites. Convenient, vital to security *** Hope that plugins keep up with updates. Auto backups imperative. 2. Commitment to responsive design • Easier navigation. ITS OK TO SCROLL ! • Cleaner, flatter design • Update […]

HH Recap 20 – CMWorld 2014 – Getting Found via Google Search

HH Recap 20 – CMWorld 2014 – Getting Found via Google Search

Content Marketing World 2014 Highlights – Content Marketing & your business Plus 5 SEO Tips for Businesses Content Marketing World – Last Week here in CLE Sessions on: How to start your CM efforts? How to Podcast? Mark’s Session He Moderated: Ardath Albee (Marketing Interactions) and Mathew Sweezy (salesforce.com) – Lead Nurturing Andy Crestodina (orbitmedia.com […]

HH Recap 19: Content Marketing World pt 1

HH Recap 19:  Content Marketing World pt 1

  Mark gets ready to moderate an event at Content Marketing World 2014, and we cover some of the more interesting topics of the event.           Photos above, courtesy the Content Marketing Institute This week’s Happy Hour Recap was shot at The Jolly Scholar, at Case Western Reserve University