A Slice A Day REWIND #173 – The 5-Point Survival Guide to Blogging as a Business (Aaron Orendorff)

Posted by on Sep 30, 2015 in A Slice A Day | One Comment
A Slice A Day REWIND #173 – The 5-Point Survival Guide to Blogging as a Business (Aaron Orendorff)

  According to the NY Times 95% of all blogs fail….why? As you may imagine the reasons are many. But the main reason is a shortage of good content. As Robert Rose has said many times about blogging, especially with larger organizations and brands, ‘it’s everyone’s job and it’s nobody’s job’. So, how’s your blog […]

A Slice A Day REWIND #172 – How to Use LinkedIn Showcase Pages for Business (Chris Raulf)

Posted by on Sep 25, 2015 in A Slice A Day | No Comments
A Slice A Day REWIND #172 – How to Use LinkedIn Showcase Pages for Business (Chris Raulf)

  LinkedIn Showcase pages….have you heard of them? Are you taking advantage of the benefits they offer? And if you’re asking what in the world are Showcase Pages, you’re about to find out. Although they aren’t new, they’re kind of like a smaller version of your LinkedIn company page but by using Showcase pages you […]

A Slice A Day #171 – Primer By Google Is Here To Make You A Better Marketer….In 5 Minutes Or Less (Amber van Natten)

Posted by on Sep 24, 2015 in A Slice A Day | No Comments

    One of the things I enjoy about this racket they call content marketing is the fact that I’m always learning. One of my career goals is to learn at least one thing about marketing every day. Thankfully Google’s learning app, that was recently relaunched will help me fulfill that goal. The name of […]

A Slice A Day #161– Design Experiences, Not Content (Carla Johnson)

Posted by on Sep 4, 2015 in A Slice A Day | No Comments
A Slice A Day #161– Design Experiences, Not Content (Carla Johnson)

Every time you publish an article, blog post or in my case, a podcast, your aim is for that piece of content to be better than the last one, right? I always ask myself, ‘could I have done better?’ ‘Was my editing exceptional and does it sound right?’ And most important, ‘did the podcast add value […]

A Slice A Day #125 – Stop Thinking Content, Start Thinking Resources (Carlton Hoyt)

Posted by on Jun 22, 2015 in A Slice A Day | No Comments

Content that’s produced as a resource as opposed to content that’s produced for the sake of writing a weekly blog post are two entirely different animals; the former adds value, the latter is noise. That’s the point of today’s featured article from Carlton Hoyt. Carlton is the Co-Founder and Principal Consultant of BioBM Consulting, a life […]

A Slice A Day REWIND #124 – Experiences: The 7th Era of Marketing (Robert Rose) Pt2

Posted by on Jun 19, 2015 in A Slice A Day | No Comments
A Slice A Day REWIND #124 – Experiences: The 7th Era of Marketing (Robert Rose) Pt2

The creation of experiences is now king and the future of marketing. Being good with content is no longer good enough. You have to be great. Today it’s Part 2 of our two-part series of our conversation with Robert Rose, Chief Strategy Officer at Content Marketing Institute and his recently released book co-written with Carla […]

A Slice A Day REWIND #123 – Experiences: The 7th Era of Marketing (Robert Rose) Pt1

Posted by on Jun 18, 2015 in A Slice A Day | No Comments
A Slice A Day REWIND #123 – Experiences: The 7th Era of Marketing (Robert Rose) Pt1

–This episode was recorded a couple months back, trust us, worth a 2nd or 3rd listen— When you think about content marketing that’s consistent, that’s relevant, that adds value to your audience and is consistently delivered over time most of us assume this is the era of marketing that we’re now in. However and just like that, we’ve evolved into a […]

A Slice A Day #111 – The 5-Point Survival Guide to Blogging as a Business (Aaron Orendorff)

Posted by on May 28, 2015 in A Slice A Day | No Comments
A Slice A Day #111 – The 5-Point Survival Guide to Blogging as a Business (Aaron Orendorff)

Using the power of the internet to tell your story, gain influence with your audience and promote your business, your blog is the fuel that powers your brand. But according to the NY Times, 95% of all blogs fail; and the reasons are many. Time, a shortage of good content, ‘it’s everyone’s job yet no […]

A Slice A Day #98 REWIND – Experiences: The 7th Era of Marketing (Robert Rose)

Posted by on Apr 24, 2015 in A Slice A Day | No Comments
A Slice A Day #98 REWIND – Experiences: The 7th Era of Marketing (Robert Rose)

A Slice A Day #98 REWIND – Experiences: The 7th Era of Marketing (Robert Rose) Pt1 Marketing is changing right before our eyes; moving from the previous era of building customer relationships and engagement, brands will now be moving into the next era by creating content that provides experiences and purpose. Chief Strategy Officer at Content Marketing […]

A Slice A Day #96 – 35 Ways to Connect with Anyone Through Social Media (Andy Crestodina)

Posted by on Apr 21, 2015 in A Slice A Day | One Comment

A Slice A Day #96  – 35 Ways to Connect with Anyone Through Social Media (Andy Crestodina) Whatever industry, business or organization you’re a part of, connecting with people and building relationships is simply a must. You have to perpetually make yourself known and continually find ways to cross-paths with the influencers you want to […]