A Slice A Day #125 – Stop Thinking Content, Start Thinking Resources (Carlton Hoyt)

Posted by on Jun 22, 2015 in A Slice A Day | No Comments

Content that’s produced as a resource as opposed to content that’s produced for the sake of writing a weekly blog post are two entirely different animals; the former adds value, the latter is noise. That’s the point of today’s featured article from Carlton Hoyt. Carlton is the Co-Founder and Principal Consultant of BioBM Consulting, a life […]

A Slice A Day #108 – The Content Marketing Ecosystem Is at a Crossroads (Chad Pollitt)

Posted by on May 20, 2015 in A Slice A Day | No Comments
A Slice A Day #108 – The Content Marketing Ecosystem Is at a Crossroads (Chad Pollitt)

How you are doing at distributing your content? Are you writing that perfect blog post or producing that next video that will take your business to, as they say, “the next level?” Once you publish that piece or release that video on your YouTube channel do you tweet to your followers or do you post […]

A Slice A Day #76 – Content & the Week that Was (David Kutcher & Jodi Harris)

Posted by on Mar 23, 2015 in A Slice A Day | No Comments
A Slice A Day #76 – Content & the Week that Was (David Kutcher & Jodi Harris)

A Slice A Day #76 – The Week That Was (David Kutcher & Jodi Harris) David Kutcher – Embracing the Slow User Experience Podcasts – Embracing a Slow User Experience Part 1: http://edwardscom.net/?p=2209 Part 2: http://edwardscom.net/?p=2219 Twitter: https://twitter.com/confluentforms Web Site: http://www.confluentforms.com/ Article Link: http://www.confluentforms.com/2015/03/embracing-slow-user-experience.html Jodi Harris –   How to Win Your Battle for Content […]

A Slice A Day #75 – How to Win Your Battle for Content Marketing Buy-in – Pt2 (Jodi Harris)

Posted by on Mar 20, 2015 in A Slice A Day | No Comments
A Slice A Day #75 – How to Win Your Battle for Content Marketing Buy-in – Pt2 (Jodi Harris)

A Slice A Day #75 – How to Win Your Battle for Content Marketing Buy-in – Pt2 (Jodi Harris) In a conundrum as it why the executive team is hedging on developing a content marketing initiative? “Why would they?” You say to yourself, “it doesn’t make sense.” Maybe we can help with that; well, it’s […]

A Slice A Day #74 – How to Win Your Battle for Content Marketing Buy-in (Jodi Harris)

Posted by on Mar 19, 2015 in A Slice A Day | One Comment
A Slice A Day #74  – How to Win Your Battle for Content Marketing Buy-in (Jodi Harris)

A Slice A Day #74  – How to Win Your Battle for Content Marketing Buy-in (50+ Stats) Pt1 – (Jodi Harris) If you’ve been in the business of marketing for more than 5 minutes you know, or at least you’re aware of, the potential value content can offer a company or organization. But getting budget […]

A Slice A Day #70 REWIND – CRAP: THE SINGLE BIGGEST THREAT TO B2B CONTENT MARKETING – (Doug Kessler)

Posted by on Mar 13, 2015 in A Slice A Day | No Comments
A Slice A Day #70 REWIND – CRAP: THE SINGLE BIGGEST THREAT TO B2B CONTENT MARKETING – (Doug Kessler)

A Slice A Day #70 REWIND – CRAP: THE SINGLE BIGGEST THREAT TO B2B CONTENT MARKETING – (Doug Kessler) Since it’s Friday I thought we would keep it light and rollback the clock several weeks and revisit a conversation we had with Doug Kessler, Co-Founder and Creative Director at Velocity Partners. Doug & the folks at […]

A Slice A Day REWIND – Episode #49 – Use Content to Help B2B Buying Committees Reach Consensus

Posted by on Feb 10, 2015 in A Slice A Day | 3 Comments

A Slice A Day REWIND – Episode #49 – Use Content to Help B2B Buying Committees Reach Consensus (Ardath Albee) If you’re a B2B marketer you know that creating content for prospects/buyers that adds value and is relative to that person consuming your content is hard enough; but the key now is creating content that Persona […]

A Slice A Day – Episode #48 – 4 Marketing Analytics Tools That Are Shaping the Industry

Posted by on Feb 9, 2015 in A Slice A Day | No Comments
A Slice A Day – Episode #48 – 4 Marketing Analytics Tools That Are Shaping the Industry

A Slice A Day – Episode #48 – 4 Marketing Analytics Tools That Are Shaping the Industry (Jean Spencer) We’re a good number of years into the age of digital and now what’s being done with data in relation to marketing is nothing short of remarkable. But what lies ahead in terms of data technology […]

A Slice A Day – Episode #47 – CRAP: THE SINGLE BIGGEST THREAT TO B2B CONTENT MARKETING – Pt2

Posted by on Feb 9, 2015 in A Slice A Day | One Comment
A Slice A Day – Episode #47 – CRAP: THE SINGLE BIGGEST THREAT TO B2B CONTENT MARKETING – Pt2

A Slice A Day – Episode #47 – CRAP: THE SINGLE BIGGEST THREAT TO B2B CONTENT MARKETING – Pt2 (Doug Kessler) Today on the podcast we finish up our conversation with Doug Kessler of Velocity Partners and their Slideshare titled: ‘CRAP: THE SINGLE BIGGEST THREAT TO B2B CONTENT MARKETING’. On this episode Doug talks about the […]

A Slice A Day – Episode #46 – CRAP: THE SINGLE BIGGEST THREAT TO B2B CONTENT MARKETING – Pt1

Posted by on Feb 4, 2015 in A Slice A Day | No Comments
A Slice A Day – Episode #46 – CRAP: THE SINGLE BIGGEST THREAT TO B2B CONTENT MARKETING – Pt1

A Slice A Day – Episode #46 – CRAP: THE SINGLE BIGGEST THREAT TO B2B CONTENT MARKETING – Pt1 (Doug Kessler) There are days, for a lot of folks, when you enjoy your job more than others. Today is a day when I really enjoy my job because of my guest and his recent Slideshare […]