A Slice A Day – Episode #42 – 3 Reasons to Engage with B2B Prospects on LinkedIn Groups

Posted by on Jan 29, 2015 in A Slice A Day | No Comments
A Slice A Day – Episode #42 – 3 Reasons to Engage with B2B Prospects on LinkedIn Groups

B2B marketers that use LinkedIn Groups have found that if you listen first, help when you can, then ease your content into discussions that are taking place, always with the intent to help, the experience can be rewarding. Over the past few months I’ve read a few blog posts and articles regarding LinkedIn Groups but […]

A Slice A Day – Episode #39 – Extend Your Content’s Reach within the B2B Buying Committee

Posted by on Jan 23, 2015 in A Slice A Day | 2 Comments
A Slice A Day – Episode #39 – Extend Your Content’s Reach within the B2B Buying Committee

A Slice A Day – Episode #39 – Extend Your Content’s Reach within the B2B Buying Committee (Ardath Albee) If you’re a B2B marketer you know that creating content for prospects/buyers that add value and is relative to that person consuming your content is hard enough; but the key now is creating content that Persona […]

A Slice A Day – Episode #36 – 10 Reasons For Blogging That No One Ever Thinks Of

Posted by on Jan 20, 2015 in A Slice A Day | No Comments
A Slice A Day – Episode #36 – 10 Reasons For Blogging That No One Ever Thinks Of

A Slice A Day – Episode #36 – 10 Reasons For Blogging That No One Ever Thinks Of (Becky Blanton) Blogging has been around the digital world for quite some time; and since the rise of content marketing, marketers have found a great way to create helpful content with a whole lot of value for […]

A Slice A Day – Episode #35 – Six Roles You Need to Succeed with B2B Content Marketing

Posted by on Jan 19, 2015 in A Slice A Day | No Comments
A Slice A Day – Episode #35 – Six Roles You Need to Succeed with B2B Content Marketing

A Slice A Day – Episode #35 – Six Roles You Need to Succeed with B2B Content Marketing (Matt Heinz) Creating quality content for your audience that helps and getting it in front of them is so crucial and your #1 priority. However, there are specific roles for creating, delivering, managing and directing the content […]

A Slice A Day – Episode #34 – The 9 Rules of Outsourcing Your Content Writing

Posted by on Jan 14, 2015 in A Slice A Day | No Comments
A Slice A Day – Episode #34 – The 9 Rules of Outsourcing Your Content Writing

A Slice A Day – Episode #34 – The 9 Rules of Outsourcing Your Content Writing (Jon Wuebben) Creating quality content is something that all of us at some point struggle with….but in order to remain relevant it’s also a must to blog and produce other content as much as possible. But how? Jon Wuebben […]

A Slice A Day – Episode #33 – How to Build a Culture of Content

Posted by on Jan 13, 2015 in A Slice A Day | No Comments
A Slice A Day – Episode #33 – How to Build a Culture of Content

A Slice A Day – Episode #33 – How to Build a Culture of Content (Michael Brenner) I think most everyone who knows anything about the value that content marketing can bring to a company or organization can be huge; but how do you convince management or better yet, the entire organization that a documented […]

A Slice A Day – Episode #32 – BuzzSumo – A Video Tutorial

Posted by on Jan 12, 2015 in A Slice A Day | 5 Comments
A Slice A Day – Episode #32 – BuzzSumo – A Video Tutorial

A Slice A Day – Episode #32 – – BuzzSumo – A Video Tutorial (Neil Ferree) Twitter: @FerreeMoney Buzzsumo Tutorial Video Link: https://www.youtube.com/watch?v=59OKWTANyy4&feature=youtu.be Google+: https://plus.google.com/+NeilFerree/posts Website: http://www.ferreemoney.com/ Blog: http://www.ferreemoney.com/marketing-blog/ YouTube Channel: https://www.youtube.com/user/jnferree Buzzsumo is one of, if not the best content search tools out there. If you’ve used or are currently using the platform do […]

A Slice A Day – Episode #31 – It’s Not Social Media Marketing, It’s DiGiorno

Posted by on Jan 9, 2015 in A Slice A Day | No Comments
A Slice A Day – Episode #31 – It’s Not Social Media Marketing, It’s DiGiorno

A Slice A Day – Episode #31 – It’s Not Social Media Marketing, It’s DiGiorno (Lindsey Havansek) Twitter: @lindzhavan  @DiGiornoPizza Google+: https://plus.google.com/113149133622639974421/posts?rel=author LinkedIn: https://www.linkedin.com/pub/lindsey-havansek/34/a33/b63 Website: http://www.imrcorp.com Blog: http://www.imrcorp.com/innovative-marketing-blog/author/lindsey-havansek Article Link: http://www.imrcorp.com/innovative-marketing-blog/its-not-social-media-marketing-its-digiorno I think we can all agree that Friday’s are Fundays, yes? So that’s what we’re doing with today’s podcast. First of all the podcast involves […]

A Slice A Day – Episode #30 – New B2B Content Marketing Research: Focus on Documenting Your Strategy – Pt2

Posted by on Jan 8, 2015 in A Slice A Day | No Comments
A Slice A Day – Episode #30 – New B2B Content Marketing Research: Focus on Documenting Your Strategy – Pt2

A Slice A Day – Episode #30 – New B2B Content Marketing Research: Focus on Documenting Your Strategy – Pt2 (Joe Pulizzi) Twitter: @JoePulizzi Website: http://contentmarketinginstitute.com Blog: http://contentmarketinginstitute.com/blog/ Article Link: http://contentmarketinginstitute.com/2014/10/2015-b2b-content-marketing-research/ 2015 B2B Content Marketing Benchmarks, Budgets and Trends – North America -Slideshare Link: http://www.slideshare.net/CMI/2015-b2b-content-marketing-benchmarks-budgets-and-trends-north-america-by-content-marketing-institute-and-marketingprofs Today’s ‘A Slice A Day’ is Part 2 of our […]

A Slice A Day – Episode #29 – New B2B Content Marketing Research: Focus on Documenting Your Strategy

Posted by on Jan 7, 2015 in A Slice A Day | One Comment
A Slice A Day – Episode #29 – New B2B Content Marketing Research: Focus on Documenting Your Strategy

A Slice A Day – Episode #29 – New B2B Content Marketing Research: Focus on Documenting Your Strategy – Pt1 (Joe Pulizzi) Twitter: @JoePulizzi Website: http://contentmarketinginstitute.com Blog: http://contentmarketinginstitute.com/blog/ Article Link: http://contentmarketinginstitute.com/2014/10/2015-b2b-content-marketing-research/ 2015 B2B Content Marketing Benchmarks, Budgets and Trends – North America Slideshare Link: http://www.slideshare.net/CMI/2015-b2b-content-marketing-benchmarks-budgets-and-trends-north-america-by-content-marketing-institute-and-marketingprofs Social Media Marketing Podcast: http://www.socialmediaexaminer.com/category/podcast-episodes/ SME Podcast with Robert Rose […]