Lake County Small Business Expo Special Resources

Lake County Small Business Expo Special Resources

The attached PDFs and Power Point presentations are premium takeaways for the knowledge seekers that attended our seminars at the Lake County Small Business Expo on June 3, 2016   Digital Marketing – How to Email Market Like Its 2016 presentation by Mark Tennant & Barry Edwards Click image to download Power Point presentation >> Audio files […]

A Slice a Day REWIND #191 – Case Study: Social Media Engagement as a Point of Differentiation (Trevor Young)

Posted by on Nov 9, 2015 in A Slice A Day | No Comments

Every now and again you run across what many consider a ‘non-sexy business’ and yet the passion these businesses bring to their particular industry or niche is unbelievable. Better still, they have a passion for producing great content. Brian and Rachel Goulet are the owners of the Goulet Pen Company and a few years ago they […]

A Slice A Day #184 – How to Encourage Employees to Share Your Content on LinkedIn (Chris Raulf)

Posted by on Oct 22, 2015 in A Slice A Day | No Comments
A Slice A Day #184 – How to Encourage Employees to Share Your Content on LinkedIn (Chris Raulf)

Are you a LinkedIn evangelist? How about an occasional user? Maybe it’s just a place where that old resume you haven’t updated in 5 years resides. No matter where you stand on the #1 business-oriented social platform there’s no denying it’s potential. Folks can connect with others within their respective industries via groups and also promote and […]

A Slice A Day #170 – Case Study: Social Media Engagement as a Point of Differentiation (Trevor Young)

Posted by on Sep 23, 2015 in A Slice A Day | No Comments
A Slice A Day #170 – Case Study: Social Media Engagement as a Point of Differentiation (Trevor Young)

    Connecting with your audience and holding their attention over a long period of time, as we all know, can be difficult…to say the least. The best way to connect with people who may be interested in buying your products or services is by helping first, building on that relationship, gaining trust and hopefully earning […]

A Slice A Day #169 – The Week That Was In Content Marketing (Erin Robbins-O’Brien, Buddy Scalera)

Posted by on Sep 21, 2015 in A Slice A Day | No Comments

  It’s Monday, it’s a new week and it’s ‘The Week That Was In Content Marketing’ today on your ‘A Slice a Day’. Last week we featured a couple of articles including one that was so fascinating from Erin Robbins O’Brien that we it turned into a two-part podcast. During last week’s podcast and in […]

A Slice A Day #165 – Improve Social Media Posts and Engagement With Search Keywords (Erin Robbins O’Brien) Pt1

Posted by on Sep 15, 2015 in A Slice A Day | No Comments

    Does anyone in the <fill in the name of your industry here> ever stop learning? Probably not. However when your industry involves human behavior and thinking you know how people shop for products and services, you can put marketing up there with some of the harder industries to master. Especially when it comes to […]

A Slice A Day #154 – Marketing Lessons From Pinterest Promoted Pins (Bob Gilbreath) Pt1

Posted by on Aug 26, 2015 in A Slice A Day | 2 Comments

**Over the next couple of weeks ‘A Slice A Day’ be focusing on Content Marketing World 2015 and a few of the speakers featured at this year’s event**  Since hitting the social media scene, Pinterest has been a different kind of platform than most social media channels. Different than Facebook, Twitter, Google+, you name it. […]

A Slice A Day #102 – Periscope Tutorial How [and Why] Use Twitter’s Periscope (Ana Hoffman) Pt2

Posted by on Apr 30, 2015 in A Slice A Day | No Comments
A Slice A Day #102 – Periscope Tutorial How [and Why] Use Twitter’s Periscope (Ana Hoffman) Pt2

A Slice A Day #102 – Periscope Tutorial How [and Why] Use Twitter’s Periscope (Ana Hoffman) Pt2 If you’ve had the opportunity to have a look at either of the two new Twitter live-streaming video apps, Periscope or Meerkat, you know what a buzz they’ve been causing over these past six weeks or so. Today […]

A Slice A Day #101 – Periscope Tutorial: How [and Why] Use Twitter’s Periscope (Ana Hoffman) Pt1

Posted by on Apr 29, 2015 in A Slice A Day | 2 Comments
A Slice A Day #101 – Periscope Tutorial: How [and Why] Use Twitter’s Periscope (Ana Hoffman) Pt1

A Slice A Day #101 – Periscope Tutorial: How [and Why] Use Twitter’s Periscope (Ana Hoffman) Pt1 It’s not very often when one, let alone two, competing apps make such a huge splash and generate the kind of buzz that Periscope and Meerkat have had in the past 90 days. With their ability to stream […]