A Slice A Day #86 – Seven Ways to Leverage Visual Storytelling in Your Marketing (Stan Phelps)

Posted by on Apr 8, 2015 in A Slice A Day | 2 Comments
A Slice A Day #86 – Seven Ways to Leverage Visual Storytelling in Your Marketing (Stan Phelps)

A Slice A Day #86 – Seven Ways to Leverage Visual Storytelling in Your Marketing (Stan Phelps) There’s a few people that come to mind that I thought were great at speaking publicly and the one thing they all had in common, other than being good speakers, were great visuals. Their slides were compelling, they […]

A Slice A Day #78 – The Secret to Activating Your Audience’s Brain (Scott Schwertly)

Posted by on Mar 25, 2015 in A Slice A Day | No Comments

A Slice A Day #78 – The Secret to Activating Your Audience’s Brain (Scott Schwertly) You look at the title of today’s podcast and you’re probably wondering “What in the H#$% does activating an audience’s brain have to do with content marketing?” And I get that. But it’s kind of what we’re all going for everyday […]

A Slice A Day #71 – News in Content Marketing – 3/9 – 3/13, 2015 (Barry Feldman, Tom Demers, Stephen Diorio)

Posted by on Mar 16, 2015 in A Slice A Day | No Comments

A Slice A Day #71 – News in Content Marketing – 3/9 – 3/13, 2015 (Barry Feldman, Tom Demers, Stephen Diorio) Last week was a busy one for content marketing news as we had 3 great articles and guests come on the program to talk about their respective pieces. Barry Feldman of Feldman Creative came on to talk […]

A Slice A Day #70 REWIND – CRAP: THE SINGLE BIGGEST THREAT TO B2B CONTENT MARKETING – (Doug Kessler)

Posted by on Mar 13, 2015 in A Slice A Day | No Comments
A Slice A Day #70 REWIND – CRAP: THE SINGLE BIGGEST THREAT TO B2B CONTENT MARKETING – (Doug Kessler)

A Slice A Day #70 REWIND – CRAP: THE SINGLE BIGGEST THREAT TO B2B CONTENT MARKETING – (Doug Kessler) Since it’s Friday I thought we would keep it light and rollback the clock several weeks and revisit a conversation we had with Doug Kessler, Co-Founder and Creative Director at Velocity Partners. Doug & the folks at […]

A Slice A Day #66 – An Content Marketing Audio Look-Back (Joe Pulizzi, Robert Rose, Matt Heinz, Ardath Albee & Doug Kessler)

Posted by on Mar 9, 2015 in A Slice A Day | No Comments
A Slice A Day #66 – An Content Marketing Audio Look-Back (Joe Pulizzi, Robert Rose, Matt Heinz, Ardath Albee & Doug Kessler)

A Slice A Day #66 – An Content Marketing Audio Look-Back (Joe Pulizzi, Robert Rose, Matt Heinz, Ardath Albee & Doug Kessler) Over the past several weeks we’ve had the opportunity to speak with a host of experts in the Content Marketing space. They constantly have their collective ears to the ground as they continue to […]

A Slice A Day # 50 – B2B Content Marketers: Are You Making These 5 Common SEO Mistakes?

Posted by on Feb 11, 2015 in A Slice A Day | No Comments
A Slice A Day # 50 – B2B Content Marketers: Are You Making These 5 Common SEO Mistakes?

A Slice A Day # 50 – B2B Content Marketers: Are You Making These 5 Common SEO Mistakes? (Nate Dame) You’re getting ready to release that new eBook but are you performing the due diligence required to get the attention you’d like? You’ve put a lot of work into it; don’t forget to optimize and […]

A Slice A Day – Episode #47 – CRAP: THE SINGLE BIGGEST THREAT TO B2B CONTENT MARKETING – Pt2

Posted by on Feb 9, 2015 in A Slice A Day | One Comment
A Slice A Day – Episode #47 – CRAP: THE SINGLE BIGGEST THREAT TO B2B CONTENT MARKETING – Pt2

A Slice A Day – Episode #47 – CRAP: THE SINGLE BIGGEST THREAT TO B2B CONTENT MARKETING – Pt2 (Doug Kessler) Today on the podcast we finish up our conversation with Doug Kessler of Velocity Partners and their Slideshare titled: ‘CRAP: THE SINGLE BIGGEST THREAT TO B2B CONTENT MARKETING’. On this episode Doug talks about the […]

A Slice A Day – Episode #46 – CRAP: THE SINGLE BIGGEST THREAT TO B2B CONTENT MARKETING – Pt1

Posted by on Feb 4, 2015 in A Slice A Day | No Comments
A Slice A Day – Episode #46 – CRAP: THE SINGLE BIGGEST THREAT TO B2B CONTENT MARKETING – Pt1

A Slice A Day – Episode #46 – CRAP: THE SINGLE BIGGEST THREAT TO B2B CONTENT MARKETING – Pt1 (Doug Kessler) There are days, for a lot of folks, when you enjoy your job more than others. Today is a day when I really enjoy my job because of my guest and his recent Slideshare […]

A Slice A Day – Episode #43 – Is Your Product How-To Video a How-Not-To?

Posted by on Jan 30, 2015 in A Slice A Day | No Comments
A Slice A Day – Episode #43 – Is Your Product How-To Video a How-Not-To?

A Slice A Day – Episode #43 – Is Your Product How-To Video a How-Not-To? (Emily Ross) Using video as part of your content marketing plan can be a smart decision. Now more than ever before companies and organizations are using video to answer customer’s questions, solve problems users may be having with a product, […]

A Slice A Day – Episode #42 – 3 Reasons to Engage with B2B Prospects on LinkedIn Groups

Posted by on Jan 29, 2015 in A Slice A Day | No Comments
A Slice A Day – Episode #42 – 3 Reasons to Engage with B2B Prospects on LinkedIn Groups

B2B marketers that use LinkedIn Groups have found that if you listen first, help when you can, then ease your content into discussions that are taking place, always with the intent to help, the experience can be rewarding. Over the past few months I’ve read a few blog posts and articles regarding LinkedIn Groups but […]