A Slice a Day #190 – Facebook Lead Ads: Coming to Desktop, Carousel, Video, CRM Integration (Jon Loomer)

Posted by on Nov 4, 2015 in A Slice A Day | No Comments
A Slice a Day #190 – Facebook Lead Ads: Coming to Desktop, Carousel, Video, CRM Integration (Jon Loomer)

  For social media marketers the addition of Facebook Lead Ads as an alternative to web site landing pages is a viable option. But can it become the primary method for advertisers as we head into 2016? It’s very possible. Facebook Ads Expert Jon Loomer is already enjoying some success with Lead Ads. Recently on his […]

A Slice A Day REWIND #177 – Video Metrics Every Marketer Should Be Watching (Kristen Craft)

Posted by on Oct 9, 2015 in A Slice A Day | No Comments

  A few short years ago product and services videos began to have an impact on the way B2B buyers research a purchase. According to a recent DemandGen report 63% of B2B’ers now incorporate video as part of the buying process. On the B2C side, while shopping at BestBuy a couple of weeks ago, I […]

A Slice A Day #119 – Video Metrics Every Marketer Should Be Watching (Kristen Craft)

Posted by on Jun 12, 2015 in A Slice A Day | No Comments

Video is a medium that as always been fascinating, especially with the technology and how far things have come in the past 2-3 years. Just in 2015 alone we’ve seen the introduction of Meerkat and Periscope, the live streaming Twitter video apps and they have hit the ground running. Other platforms such as Wistia and […]

A Slice A Day #116 – How to Show Off Your Content with Google Plus Collections (Martin Shervington) Pt2

Posted by on Jun 5, 2015 in A Slice A Day | No Comments

Today, it’s Pt2 of our discussion around Google+ Collections with Google+ expert/consultant & entrepreneur Martin Shervington. He recently penned an article for Jay Baer’s ‘Convince and Convert’ website titled ‘How to Show Off Your Content with Google Plus Collections’. It’s our featured article & this time around Martin discusses Featured Collections, what you can share […]

A Slice A Day #108 – The Content Marketing Ecosystem Is at a Crossroads (Chad Pollitt)

Posted by on May 20, 2015 in A Slice A Day | No Comments
A Slice A Day #108 – The Content Marketing Ecosystem Is at a Crossroads (Chad Pollitt)

How you are doing at distributing your content? Are you writing that perfect blog post or producing that next video that will take your business to, as they say, “the next level?” Once you publish that piece or release that video on your YouTube channel do you tweet to your followers or do you post […]

A Slice A Day – Episode #43 – Is Your Product How-To Video a How-Not-To?

Posted by on Jan 30, 2015 in A Slice A Day | No Comments
A Slice A Day – Episode #43 – Is Your Product How-To Video a How-Not-To?

A Slice A Day – Episode #43 – Is Your Product How-To Video a How-Not-To? (Emily Ross) Using video as part of your content marketing plan can be a smart decision. Now more than ever before companies and organizations are using video to answer customer’s questions, solve problems users may be having with a product, […]

A Slice A Day – Episode #41 – Twitter Will Now Let You Shoot & Upload Video From Your Mobile Device

Posted by on Jan 28, 2015 in A Slice A Day | No Comments
A Slice A Day – Episode #41 – Twitter Will Now Let You Shoot & Upload Video From Your Mobile Device

A Slice A Day – Episode #41 – Twitter Will Now Let You Shoot & Upload Video From Your Mobile Device (Martin Beck) Twitter: @martinbeck Website: http://marketingland.com Article Link: http://marketingland.com/twitter-video-launches-115691?utm_campaign=socialflow&utm_source=twitter&utm_medium=social Review our Podcast on iTunes: https://itunes.apple.com/us/podcast/edwards-communications/id958002471 Rate our Podcast on Stitcher: http://www.stitcher.com/s?fid=58048&refid=stpr Big announcement from Twitter this week; over the next several days they will […]

A Slice A Day – Episode #38 – 5 Rules for Video Content Marketing in 2015

Posted by on Jan 22, 2015 in A Slice A Day | No Comments
A Slice A Day – Episode #38 – 5 Rules for Video Content Marketing in 2015

A Slice A Day – Episode #38 – 5 Rules for Video Content Marketing in 2015 (Lisa Hoover-McGreevy) Of all the platforms on which to create content I personally enjoy video; with the way the technology is these days, businesses of any size can produce, create, edit and distribute video content with ease and with […]

A Slice A Day – Episode #25 – Laying the Foundation for A Successful Mobile Marketing Strategy

Posted by on Dec 30, 2014 in A Slice A Day | No Comments
A Slice A Day – Episode #25 – Laying the Foundation for A Successful Mobile Marketing Strategy

A Slice A Day – Episode #25 – Laying the Foundation for A Successful Mobile Marketing Strategy (Jamie Turner) Twitter: @AskJamieTurner Blog: http://60secondcommunications.com/blog/ Website: http://60secondcommunications.com Article Link: http://60secondcommunications.com/how-to-think-strategically-about-mobile-marketing/ Mobile marketing has been a passion of mine and I’m not sure why. Maybe it’s the devices themselves we now use to access our online content or […]

A Slice A Day – Episode #17 – Researching Customer Conversations

Posted by on Dec 17, 2014 in A Slice A Day | 2 Comments
A Slice A Day – Episode #17 – Researching Customer Conversations

A Slice A Day – Episode #17 – Researching Customer Conversations Twitter: @j_barrick Read the Article —> Researching Customer Conversations http://www.gshiftlabs.com/create-smarter-content-researching-customer-conversations/ Website: http://www.gshiftlabs.com/ I really enjoyed this episode because it’s not your ordinary piece on ‘how to engage your audience’ or what you have to do get people to listen to you….this one is special because […]