“My Brand” is the catch phrase of reality TV. But what really is a “brand”… and “branding”?
Your brand is the most important aspect of your marketing. If you don’t take control of it, you’ll likely be disregarded in this new world of content overload. Your first step in enhancing your brand is understanding what it is and how you develop it.
This short eBook by Barry Edwards of Edwards Communications is a quick and concise read. It explores and clarifies the conflicting definitions of “branding”. Barry will also shed light on:
- Logos: What to do, what not to do, and 4 key things to look for in your next logo.
- Slogans: Do you want or need one? When are they important and why? And a couple of real world examples.
- About Us web pages: About Us pages? Who talks about that? Your Analytics does… if you read it… or have it, so its time to start listening.
- Mobile-friendly design: What does the responsiveness (mobile-friendliness) of your web site, or lack of, have to do with your brand?
Special note: This chapter is directed at business owners and developers, not reality TV stars. Sign up below to download for free. The link for the free download will automatically be sent to the email address that you provide.