PR | Content | Marketing Tools

Posted by on Dec 10, 2013 in Web Design and Marketing | No Comments
PR | Content | Marketing Tools

The challenge for businesses of all sides today is properly implementing all facets of their marketing in today’s super-lean business climate. Here are a few online companies that may fit some of your needs: Issue press releases, photos and multimedia via the proprietary Business Wire network and reach journalists, media, investors, web sites, search engines, consumers and other target audiences.

Select from hundreds of distribution options that enable you to target your press release to media in virtually any geographic area of the world. They provide translations as needed. Their trade categories enable you to target specific industry publications and websites most relevant to your news. US distribution begins as low as $275 for a 400-word press release. For complete pricing, contact your local bureau.

 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (NDN): Utilizes their Digital Media Exchange; “increases audience engagement and  traffic through free access to premium content, player products and ad operations support. Content creators can increase their audience reach by showcasing video on top publisher sites while benefiting from NDN’s revenue generation. For national advertisers, NDN’s Digital Media Exchange is a transparent, brand safe platform designed to reach a premium audience.”

In a nutshell, NDN takes content (video) from creators/advertisers and places them on the appropriate Publishers websites – all for free. Money is made from the sales (clicks) on the advertisements.

 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  Content creation team management software. Create teams with varied permission levels, queue content for editorial approval, and even manage your freelancers, contracts and payments. Plan ahead with an editorial calendar. Schedule content and set goals for your publishing cadence. Automatically receive alerts when you’re not publishing enough.

NewsCred also builds, designs and hosts custom content. They create platform-agnostic landing pages and microsites that can be standalone or seamlessly integrated into your current site. Easily push content directly to feeds which live on your website or mobile app. If you’re using WordPress, they provide integration through a VIP plugin tool. Can also be integrated and scheduled with your social media.

Sounds great, right?  The services start at $3k/month. So, if this saves your company money (perhaps you have a small team dedicated to your content development/implementation already and are looking to downsize) then it seems to be a great way to automate your inbound marketing efforts.



Barry Edwards

Barry Edwards, creative director and principal of Edwards Communications, is a web developer and branding aficionado. Barry’s background and education is rooted in graphic design and online marketing, and teaching presentations.

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