Dynamic branding solutions that
target your audience for maximum impact

Building brands that convert prospects into customers

Don’t waste money on more marketing efforts until you can lead them to your BEST Brand.

No matter what size your business is. No matter if you’re just getting started, or have been in business for years, the strength of your brand is the most important aspect of your marketing. The sooner you develop your Best Brand, the sooner you start converting those hard earned prospects into customers.

 

 

After your Best Brand is in place, I  then help companies target prospects and drive them to their websites via content marketing, social media marketing and Google Adwords. I break down my services into three sequential phases:

Phase 1: Local   |   Phase 2: Regional   |   Phase 3: National

Phase 1: Local (Branding)

<To view Phase 1: Local full page click here>

Stop wasting your marketing dollars

My best client has always been one that has built their online presence themselves or on the cheap and finally ask me why they aren’t selling anything. A lot of us have to go thru that process before we’re ready to take our brand seriously.

You’re most likely here right now for at least one of the following reasons…

  • You’re tired of competing for lowest price…Every. Damn. Day.
  • You’ve spent way more money on marketing, w/o results, than you feel you should have — whether it be online advertising or traditional.

The answer to both of these is— you need to find your BEST brand.

Everything that you put in front of your prospect online creates their first impression of you:

  • This is your logo, slogan, the clarity of your promotional copy, reviews, your mission statement and Value Propositions.
  • Also Authority Identifiers such as testimonials, certifications, authored content.
  • Finding and building out the right social media platforms is imperative.
  • …as is your personal brand story.

And the reality is — most of us waste our time and energy trying to be all things for everyone, but the reality is that we can get more customers by better defining our niche and differentiating ourselves. This is an important first step that I explore with my new clients.

 “I don’t believe in that branding nonsense”

I’ve heard this from time to time over the years — My response is always the same — If you don’t take control of shaping your brand, your prospects will!

Your brand is what your prospects come to think of you and your company whether you like it or not. When they first heard of you – be it through advertising or word of mouth – they came to check out your online presence to determine if they should spend their hard-earned money on your product or service. They ACTIVELY and QUICKLY made a judgement about you and your company. That judgement, for better or worse, is your brand.

You’ll have a brand whether you like it or not.

Do you find yourself competing in a race for the lowest price day in and day out?

You may tell yourself that it’s your occupation — that it’s because you’re a plumber, mechanic or one of a million career coaches… but, you know of people in your profession that are above that, don’t you? You have competitors that make very good money doing what you do and don’t seem to have the problem customers that complain about every invoice… Every. Damn. Day.

I can help you develop your trust messaging and productize your services to dramatically reduce pushback from reasonable invoices.

Business models for suckers: My own story

Like many people in my field of online marketing and web development, I used to think hosting client websites would be an amazing business model! A lot of people still do.

For a couple hundred dollars per year I’d get the pleasure of trouble shooting a few thousand dollars worth of their problems.

Great business model.

People today that try to make this work resort to holding their clients hostage to try to extort a few extra bucks from them whenever they can. Their clients begin to resent them… especially as they get no return on their investment! No way these websites are going to make any money — they’re an EXPENSE, not an INVESTMENT.

There’s no mutual respect in this game and no winners. WHY? Because no one is benefitting. Both sides are trying to out-cheap the other.

Today, I recommend that my clients own their entire online presence themselves. I simply help them create a presence that gets a return on their investment with me. And one that they can manage to the extent that they need or want to. They know where to find me when they need me.

Finding your Best Brand is finding your best business model and niche

So, what is your Best Brand? What is this magic that turns prospects into customers?

It’s realizing that you offer a product or service that HELPS people. That BENEFITS people. And most importantly, that you are SERVING those people.

Finding our Best Brand and best business model is finding WHO we are helping. HOW we are helping them. And WHY we are helping them.

If you’d like to discuss how we can work together to get you more prospects online — and then turn them into customers. Fill out the form below and let’s get started!

  • Do you have an established brand (logo, business cards, colors, signage...) that you are happy with? If so, can you supply vector (or high resolution) files if we're to move forward? If not, please elaborate.
  • Please tell me about your website needs. Is it to be e-commerce/lead generation/membership? About how many pages?
  • Do you have appropriate social media channels. Please briefly tell me which ones, and how you use them in conjunction with your website.
  • If so, what are you looking to improve upon?
  • Typically for RFPs, logos or mockups.
    Drop files here or

    Phase 2: Regional

    <To view Phase 2: Regional full page click here>

    Phase 2 is a natural extension of Phase 1, in fact some solopreneurs may grow into Phase 2. Example: The accountant that was servicing a residential base, but has since hired (or partnered) with another accountant or two and desires to now target other businesses.

    Examples of other B2B companies in need of Phase 2 marketing:

    • Accounting firms, Architectural firms, Engineering companies, General contractors, Construction Managers, Investment services, Cleaning services, CRM Systems, VOIP services, Business consultants
    • New client contracts usually worth $50k/year or more

    Phase 2 marketing is defined by utilizing a content marketing plan that positions the company as a thought leader in their field while also repurposing the content for social media marketing, email campaigns and lead magnets. The lead magnets are then used as part of the sales funnel to grow the prospect list and nurture the leads.

    Marketing tactics:

    • Includes Phase 1, brand buildout
    • Content marketing plan

    — lead magnets

    — sales funnel

    — blog strategy

    • social media marketing
    • Google Adwords
    • List building/nurturing
    • Email marketing

    This program can take 3 months to 6 months to implement. It mostly depends on the extend of the content that needs created and the level of assistance required. Price typically starts at $6500 (Phase 1 + 3 month Phase 2), and I provide a conservative estimate as to how much Return On Investment (ROI) we may expect by end of 12-month period.

    If you’d like to discuss how we can work together to acquire prospects online and turn them into customers. Fill out the form below and let’s get started!

    • Do you have an established brand (logo, business cards, colors, signage...) that you are happy with? If so, can you supply vector (or high resolution) files if we're to move forward? If not, please elaborate.
    • Please tell me about your website needs. Is it to be e-commerce/lead generation/membership? About how many pages?
    • Do you have appropriate social media channels. Please briefly tell me which ones, and how you use them in conjunction with your website.
    • If so, what are you looking to improve upon?
    • Typically for RFPs, logos or mockups.
      Drop files here or

      Phase 3: National

      <To view Phase 3: National full page click here>

      Personal Brands. Training packages 

      Potential worldwide audience

      Examples: Authors, Motivational speakers, Business consultants, Training packages, software / SAAS solutions

      While the value of each conversion is typically lower, the audience is infinitely larger. The goal is to quit trading away time for money and to develop an attractive brand for the right niche.

      The stakes are higher as list building typically requires more advertising expenses. But a great brand or training package can eventually find “Evergreen” life, allowing you to create another book, training package or software solution that resonates with your audience even more than your original.

      Marketing tactics:

      • Includes Phase 1, brand buildout
      • Content marketing plan

      — lead magnets

      — Extensive, automated sales funnel

      — blog strategy | social media | Google adwords

      • List building/nurturing/email marketing
      • Authority building
      • Webinars/video training

      This is a highly variable and personalized package. I can speak to you more intelligently about possible expenses and returns on investment after we discuss your current status and future goals.

      If you’d like to discuss how we can work together to acquire prospects online and turn them into customers. Fill out the form below and let’s get started!

      • Do you have an established brand (logo, business cards, colors, signage...) that you are happy with? If so, can you supply vector (or high resolution) files if we're to move forward? If not, please elaborate.
      • Please tell me about your website needs. Is it to be e-commerce/lead generation/membership? About how many pages?
      • Do you have appropriate social media channels. Please briefly tell me which ones, and how you use them in conjunction with your website.
      • If so, what are you looking to improve upon?
      • Typically for RFPs, logos or mockups.
        Drop files here or

        “Barry Edwards helped me build the business that I was dreaming of. In fact, we’re exceeding my dreams. I don’t know much about online marketing. I’ve followed his advice and we went in slow increments with projected, conservative Returns On Investment (ROI), and we’ve blown away those figures!”

        Brian Hall

        President, BCH Electrical Safety Consulting

        Want to discuss enhancing your brand and lead conversions? Fill out this form — I’ll get back to you within one business day.

        • Accepted file types: pdf.
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        Barry Edwards | In the media

        Online marketing solutions: strategy & development

        Website Development

        Corporate, membership, e-commerce, lead generation mobile-friendly “Websites That Work™”

        If you’re website isn’t an integral part of your marketing plan, you’ve wasted your money.

        Content Marketing Plans

        Blogging, social media integration. Implementing. Identifying target audience

        Reaching out to the online community with proven inbound marketing strategies.

        SEO

        Search engine optimization is essential to be found in an increasingly busy internet

        Onsite and offsite strategies. Keyword analysis. Competitor analysis. Backlinks (inbound links) and Local Search.

        Email Marketing

        eNewsletters, list building, auto-responders and signup forms.

        Email marketing & social media marketing are the highest rated forms of marketing for small & mid-sized businesses. If you’re doing great content, you need to integrate email marketing.

        Social media marketing

        Analytics analysis, cost per click advertising and growing organically

        A SMM campaign should be tied in closely with your Content Marketing Plan. We can analyze your audience and recommend your most effective strategy.

        Print marketing solutions: design, production & printing

        Corporate identity

        logos, business cards, letterhead, envelopes, mission and vision statements

        All the essentials to making a positive and professional first impression. It all starts with your logo.

        Annual reports, magazine design

        interactive PDFs and traditional printed annual reports and magazines

        We specialize in putting your brand in the best light with our creative design, efficient production and cost-effective printing.

        Trade show displays & Package design

        Successful trade show displays and package design require experience and expertise.

        Make the most of your 3 dimensional graphics with Edwards Communications.

        Brochures, flyers, banners, posters

        Capture attention with cutting edge print design

        Brochures, flyers and such need designed to jump off the page in order to send a message. And copy needs to be easily read.

        Magazine, newspaper and trade journal ads

        Print ads need to reflect your brand in the best light

        And print advertising needs dynamic design that captures the eye in a sea of competition. Headlines and imagery that pop off the page – Let us design your next ad!

        Over 50 Starting Over marketing tips for the middle aged entrepreneur

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