According to the NY Times 95% of all blogs fail….why? As you may imagine the reasons are many. But the main reason is a shortage of good content.
As Robert Rose has said many times about blogging, especially with larger organizations and brands, ‘it’s everyone’s job and it’s nobody’s job’.
So, how’s your blog doing? If it’s not going well for you, do you wonder why there’s dead silence?
Aaron Orendorff, a Freelance Content Strategist and Writer from Iconic Content may have the answer.
Last May we spoke with Aaron about an article that was published by the Content Marketing Institute, and it’s a tremendous guide on how to be a successful blogger and how to get there.
The title of his article is ‘The 5-Point Survival Guide to Blogging as a Business’ and it’s our featured article today on this REWIND episode of your ‘A Slice A Day’.
Web Site: http://iconicontent.com/
Content Marketing Institute – Editorial Calendar Template: http://contentmarketinginstitute.com/wp-content/uploads/2014/11/CMI_EditorialCalendar_Template3-2014.xls
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