If marketers are going to be successful with their content strategies the quality of their content must be unsurpassed and be mission critical.
Buyers, B2B or otherwise, now have more info and data to sift through before they start knocking on your virtual door to purchase.
Deana Goldasich CEO of Well Planned Web, a content marketing agency specializing in B2B agrees that some brands ‘get it’ but some still have a long way to go with their content strategies.
The title to her latest article is ‘Why the “Mad Dash” to Content is Coming to an End’ and it contains 5 “must-do’s” that a marketer should keep in mind before rushing into any content marketing effort.
Deana’s article serves as a standard on what to do correctly and incorrectly and she talks about that and much more on this episode of your ‘A Slice A Day’.
Web Site: http://www.wellplannedweb.com/
Article Link: http://www.wellplannedweb.com/2014/04/content-marketing-quality-over-quantity/
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