A lot of businesses who aren’t doing as well with their content marketing as they’d like, is not because of a content problem; instead it’s more of a process problem.
While yes, it’s important to have goals but your goals can’t be reached without a system to get you there.
Quinn Whissen, Marketing Manager at Vertical Measures in Phoenix recently wrote a fine article, published at MarketingLand.com titled ‘The 1% Rule Of Content Marketing’.
Quinn talks about the ‘Five Whys’ of finding the root cause of a content marketing problem, why it’s about systems and not goals and of course the 1% Rule of Content Marketing.
It is our featured article of the day, Quinn will talk about those things and a lot more on this episode of your ‘A Slice A Day’.
Web Site: http://www.verticalmeasures.com/
Quinn’s Web Site: http://www.thiscouldbephx.com/
Article Link: http://marketingland.com/1-rule-content-marketing-126502
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