Video is a medium that as always been fascinating, especially with the technology and how far things have come in the past 2-3 years.
Just in 2015 alone we’ve seen the introduction of Meerkat and Periscope, the live streaming Twitter video apps and they have hit the ground running. Other platforms such as Wistia and Vimeo also have seen some major advances with their products in recent months as well.
But there’s always metrics and measuring success; however with video it takes some key metrics that marketers aren’t normally used to tracking because of their uniqueness.
Kristen Craft, Business Developer at Wistia and helper to companies that want to know how to use video recently authored a super article at Harvard Business Review‘s website titled ‘Video Metrics Every Marketer Should Be Watching’.
Kristen visited with us and talked about why some metrics such as the number of views of a video aren’t the real numbers where marketers should be focusing their attention. Rather it’s who’s watching, play rate, average time of engagement and more.
So grab that favorite bevvie, hit that play button and listen as we feature her article on this Friday edition of your ‘A Slice A Day’.
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