Content that’s produced as a resource as opposed to content that’s produced for the sake of writing a weekly blog post are two entirely different animals; the former adds value, the latter is noise.
That’s the point of today’s featured article from Carlton Hoyt. Carlton is the Co-Founder and Principal Consultant of BioBM Consulting, a life science marketing agency in Boston.
One of his recent blog posts was published by the Content Marketing Institute titled, ‘Stop Thinking Content, Start Thinking Resources’.
The article breaks everything down very well and he uses two real-world examples of how one home improvement retailer produces content as a resource and another who’re probably doing their best but fall a tad short.
It’s all in this episode of your ‘A Slice A Day’ podcast with today’s guest writer, Carlton Hoyt.
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