When you’re talking with a client or prospective client about the advantages of content, you’re singing it’s praises, you’re wowing the audience in the room with your presentation, all is well and then someone asks, “How do we measure content marketing ROI?” Boom….what’s your answer?
It’s a question we’ve all heard and there are a lot of ways to answer it. You could create all kinds of charts and graphics attempting to illustrate your point but a little bit of that goes a long way. There has to be a better way.
And there could be; today on the podcast you’ll hear from Scott Severson, President of Brandpoint, a content marketing agency just outside of the Twin Cities in the Land of 10,000 Lakes.
Scott’s article, inspired by a related article from David Meerman-Scott, is titled ‘A Simple Method to Measure Content Marketing ROI’.
Scott talked to us about his method and how anyone can implement it, what his research found using real-world client data and a flaw that he readily admits about his method.
It’s our featured article of the day, so give a listen to Scott Severson on this episode of your ‘A Slice A Day’.
Web Site Blog: http://www.brandpoint.com/blog/
David Meerman-Scott’s Article – Building Inbound Marketing Assets are not Marketing Expenses: http://www.webinknow.com/2013/05/building-inbound-marketing-assets-are-not-marketing-expenses.html
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