I’m fairly certain you’ve read your share of articles or blog posts on the virtues of content and what it can do over the long-haul for a business. If your content is relevant, it’s delivered consistently and is differentiating then you’re doing your job, no question.
But on a regular basis are you being proactive with your audience and keeping up with how their interests change, are there new questions to answer and are you tapping into their emotion or their aspirations?
Doug Kessler, Co-Founder and Creative Director at Velocity Partners recently published a fine article at CMS Wire titled ‘5 Ways to Stand Out in a Sea of Content’.
But hold on, it’s not your typical ‘5 Ways to do this’ or ’10 Ways to Feel That’.
Doug’s article talks about using emotion along with your content sweet spot or tilt to connect with people through your content.
He also writes about psychographics and the power they have with content; he also shares a holiday story where the idea of honesty, insane honesty, inspired a pretty cool Slideshare.
It’s our featured article of the day so hit that play button and give a listen to this episode of your ‘A Slice A Day’ podcast.
Web Site: http://www.velocitypartners.co.uk/
Article Link: http://www.cmswire.com/digital-marketing/5-ways-to-stand-out-in-a-sea-of-content/
Slideshare – The Power of Insane Honesty in Content Marketing: http://www.slideshare.net/dougkessler/insane-honesty-in-content-marketing
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