A few days ago I came across an article written around a keen method for creating content using the agile methodology. If you’re familar with software development no doubt you’ve heard of agile development.
However if you’re a marketer maybe you don’t know what it is. But don’t worry, we’ll cover it on today’s show.
And covering it nicely with his latest article is CMO and Managing Partner at AJi Software, Jeff Julian; and the title of his article is ‘Content Marketing is an Endurance Sport’.
A software developer himself, Jeff traded in his developer hat for a marketing hat a couple years back and has successfully implemented agile marketing at AJi.
In the article Jeff talks about how agile marketing can help, the all important Content Mission Statement, personas and a thing called sprints.
His is our featured article of the day so have a seat, kick up your feet and lend an ear to today’s episode of your ‘A Slice A Day’ podcast.
Web Site: https://ajisoftware.com/
Article Link: https://ajisoftware.com/Media/Blog/ContentMarketingisanEnduranceSport
Jeff’s LinkedIn Page: https://www.linkedin.com/in/jjulian/
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