They say that if producing content was easy, everyone would be doing it. Well, everyone is doing it and it’s pretty easy to do.
However, producing content of quality that’s interesting or solves a problem and can be found, well, that’s another story.
I ran across an article titled ‘5 Reasons Why Content Marketing is Getting Harder and More Important’ from Founder and Chairman of Palo Alto Software, Tim Berry.
Tim looks at the topic through a different set of lenses than most who are reading this or listening to this podcast.
His experience runs the gamut from creating content for practically nothing in terms of compensation, he still does it for free and he’s also has found a way to monetize it.
Why content marketing is getting tougher, why experts create content for free, post and hope, post and promote, the hard truth and a whole lot more from Tim Berry & his article in this episode of your ‘A Slice A Day’.
Web Site: http://timberry.com/
Article Link: http://smallbiztrends.com/2015/07/5-reasons-content-marketing-getting-harder-important.html
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Tim Berry was a fascinating guest. Such great insights into the truth about content marketing.
Hi Stephen, I agree and the audio I didn’t use was just as profound. I’m sure I’ll be using those cuts again sometime in the future. Thanks for listening and hanging out. We appreciate it.