As a marketer, who doesn’t enjoy a good business story? I enjoy reading, hearing and watching businesses do really cool things,; especially ‘Old School’ marketing from days gone by.
Such is the story of a couple of gentlemen who were brought together by marriage; they married sisters and went into business together at the suggestion of their father-in-law.
Their company was very successful with their content marketing efforts in the early 20th century. The company? Just a ‘small’ organization that goes by the name of Proctor and Gamble (P&G). The brother-in-laws we’re speaking of are founders William Proctor & James Gamble.
It’s true, the world’s largest & most profitable consumer products company was successfully using content marketing in the early 20th century. They wanted to bring awareness to one of their most famous products, Crisco; a vegetable shortening used in cooking.
That brings us to a super article penned by B2B Copy and Content Writer, Steve Maurer.
Steve’s recent article published on his website maurer-copywriting.com is titled ‘Cupcakes, Candlesticks and Content Marketing’.
It’s our featured article of the day; give it a listen as Steve details the history of one of the oldest content marketing efforts in American business, how P&G got there and the importance of educating prospects and customers about your products. That and more in this episode of your ‘A Slice A Day’.
Web Site: http://www.maurer-copywriting.com
Article Link: http://www.maurer-copywriting.com/cupcakes-candlesticks-content-marketing/