As a marketer, who doesn’t enjoy a good business story? I enjoy reading, hearing and watching businesses do really cool things,; especially ‘Old School’ marketing from days gone by.
Such is the story of a couple of gentlemen who were brought together by marriage; they married sisters and went into business together at the suggestion of their father-in-law.
Their company was very successful with their content marketing efforts in the early 20th century. The company? Just a ‘small’ organization that goes by the name of Proctor and Gamble (P&G). The brother-in-laws we’re speaking of are founders William Proctor & James Gamble.
It’s true, the world’s largest & most profitable consumer products company was successfully using content marketing in the early 20th century. They wanted to bring awareness to one of their most famous products, Crisco; a vegetable shortening used in cooking.
That brings us to a super article penned by B2B Copy and Content Writer, Steve Maurer.
Steve’s recent article published on his website is titled ‘Cupcakes, Candlesticks and Content Marketing’.
It’s our featured article of the day; give it a listen as Steve details the history of one of the oldest content marketing efforts in American business, how P&G got there and the importance of educating prospects and customers about your products. That and more in this episode of your ‘A Slice A Day’.


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