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While he was researching material for a new book, Content Marketing Institute Founder and Executive Director Joe Pulizzi began to notice a distinct pattern.
Businesses and entrepreneurs who were using a ‘content-first’ approach, rather than a standard business model, were finding success.
There’s Brian Clark at Copyblogger Media, Andy Schneider, the Chicken Whisperer, Rand Fishkin over at Moz all used what has turned into a six step business model. Building an audience first, then monetizing it via your products and services.
Today we wrap up our 2-part series with Joe and we’re featuring his article, published over at CMI titled ‘6 Steps to Content Marketing Domination’.
In the article he goes through all 6 steps, yesterday on the podcast the first three, today the final three plus a little extra insight as well.
Joe’s article detailing the six steps, along with other subsequent writings, lead up to his latest project; a new book titled ‘Content Inc’.
So grab that favorite bevvie and hit that Play button or tap that screen to listen to this episode of your ‘A Slice A Day’, Part 2 with Joe Pulizzi.


Web Site:

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Content Inc Web Page:

Free Chapter to Joe’s New Book – Content Inc:

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