Have you ever worked for, or still working for, an organization who has yet to embrace a content strategy as part of their overall marketing plan?
There’s a lot of reasons why but primarily when you hear the push-back you hear budget, metrics, ROI. Where is the love for content marketing?
Pam Didner, Content Marketing Strategist, Author and Speaker recently published an article over at her website titled ’10 Things You Can Do, When Content Marketing Doesn’t Feel the Love’.
The article was born out of her personal experiences working and talking with other marketers in different organizations. So, she decided to do something about it and came up with 10 ideas & tactics to help marketers along the way.
It’s our featured article of the day; time to take a quick break and listen as Pam lays out her case for content marketing on this episode of your ‘A Slice A Day’.
Web Site: http://www.globalcontent.marketing/
Article Link: http://www.globalcontent.marketing/10-things-you-can-do-when-content-marketing-doesnt-feel-the-love
Pam’s Book – Global Content Marketing: http://www.amazon.com/Global-Content-Marketing-Customers-Worldwide/dp/0071840974/ref=sr_1_1
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