It’s fun this time of year to be a content marketer as the world’s largest conference around content marketing is about to roll into Cleveland, the 2015 edition of Content Marketing World.
We’re focusing the podcast around Content Marketing World 2015 and over the next 3 weeks, leading up to the conference, we’ll be highlighting articles written by a few of the conference’s featured speakers.
Plus along with their latest article’s we’ll focus on the topics these folks will be talking about at the conference.
Today, and to kick off our first episode of our Content Marketing World 2015 Speaker Series, we rewind the clock a bit to go back to one of our first podcasts that featured Content Marketing Institute’s Executive Director, Joe Pulizzi.
We talk about CMI’s & Marketing Prof’s annual report, ‘B2B Content Marketing 2015 Benchmarks, Budgets and Trends for North America’ and Joe’s accompanying article ‘Focus on Documenting Your Strategy’.
It’s another ‘A Slice A Day’ REWIND & to kick-off our 3-week series leading up to #CMWorld 2015. Enjoy.
By the way, if you’re coming to this year’s conference and have never been to Cleveland, you will have a blast. Promise.




Article Link:

2015 B2B Content Marketing Benchmarks, Budgets and Trends – North America by Content Marketing Institute and MarketingProfs from Content Marketing Institute Slideshare Link:

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