We began a series of A Slice a Day podcasts last week (Aug. 24-28) featuring various speakers from this year’s Content Marketing World 2015 in Cleveland and recent articles/blogs they’ve published.
They also talked about the topic of their session(s) at this year’s event:

  • Joe Pulizzi – Welcome to the Content Marketing Revolution, How Small Businesses Can Dominate With Content Marketing, Content Marketing World Wrap-Up, Content Inc. Summit
  • Pawan Deshpande – Data-Driven Content Marketing: How to Get There Fast, Now
  • Bob Gilbreath – Developing a Pinterest Strategy for Your Content Marketing
  • Doug Kessler – How Insane Honesty Can Take Your B2B Story to the Next Level, Developing a Documented Content Marketing Strategy

Today, it’s ‘The Week That Was in Content Marketing’ with four speakers that will be at this year’s event and snippets from their appearance on last week’s podcasts.
That and more on this episode of your A Slice a Day.

Joe Pulizzi – Focus on Documenting Your Strategy

Twitter: https://twitter.com/JoePulizzi

Website: http://contentmarketinginstitute.com

Blog: http://contentmarketinginstitute.com/blog/

Article Link: http://contentmarketinginstitute.com/2014/10/2015-b2b-content-marketing-research/

2015 B2B Content Marketing Benchmarks, Budgets and Trends – North America by Content Marketing Institute and MarketingProfs from Content Marketing Institute Slideshare Link: http://www.slideshare.net/CMI/2015-b2b-content-marketing-benchmarks-budgets-and-trends-north-america-by-content-marketing-institute-and-marketingprofs

Podcast – A Slice A Day #152: https://edwardscom.net/?p=3347


Pawan Deshpande – The Content Marketing Pyramid How to Generate More with Less

Twitter: https://twitter.com/TweetsFromPawan

Curata Web Site: http://www.curata.com/

Curata Blog: http://www.curata.com/blog/

Article Link: http://www.curata.com/blog/the-content-marketing-pyramid-how-to-generate-more-with-less/

Pawan’s Content Marketing World 2015 Page: http://www.contentmarketingworld.com/speakers/pawan-deshpande/

Bonus article: The Ultimate Guide to Content Marketing World 2015: http://www.curata.com/blog/the-ultimate-guide-to-content-marketing-world-2015/   

Podcast – A Slice A Day #153: https://edwardscom.net/?p=3347


Bob Gilbreath – Marketing Lessons From Pinterest Promoted Pins

Twitter: https://twitter.com/mktgwithmeaning

Ahalogy’s Web Site: https://www.ahalogy.com/

Ahalogy’s Blog: https://www.ahalogy.com/blog/

Article Link: http://www.brandquarterly.com/marketing-lessons-pinterest-promoted-pins

Bob’s Content Marketing World 2015 Session Page: http://www.contentmarketingworld.com/speakers/bob-gilbreath/

Podcast Pt1 – A Slice A Day #154: https://edwardscom.net/?p=3354

Podcast Pt2 – A Slice A Day #155: https://edwardscom.net/?p=3359


Doug Kessler – 5 Ways to Stand Out in a Sea of Content

Twitter: https://twitter.com/dougkessler

Web Site: http://www.velocitypartners.co.uk/

Article Link: http://www.cmswire.com/digital-marketing/5-ways-to-stand-out-in-a-sea-of-content/

Doug’s Content Marketing World 2015 Session Page: http://www.contentmarketingworld.com/speakers/doug-kessler/

Slideshare – The Power of Insane Honesty in Content Marketing: http://www.slideshare.net/dougkessler/insane-honesty-in-content-marketing

Podcast – A Slice A Day #156: https://edwardscom.net/?p=3368

Review our Podcast on iTunes: https://itunes.apple.com/us/podcast/edwards-communications/id958002471

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