A Slice A Day #158 - Facebook Rewards Longer Content: Here’s What We Found (Gini Dietrich)

If you’re a social media consultant, marketer, business user you’re well aware of the algorithm change Facebook implemented last year regarding organic reach. The decline in organic traffic has affected pretty much all Pages across the platform.
Since then marketers have been playing catch up trying to gain back some of that reach that they lost due to the change.
Facebook’s initial answer to the problem was to use Paid Ads to regain audience reach.
The social media giant recently released Facebook Notes to all users after beta-testing it with some of the more larger publishing companies earlier this year such as the New York Times and Wall Street Journal.
Last week the company announced that they’re going to begin rewarding Pages with additional organic ‘mojo’ if visitors remained on their Page and engaged with their content for longer periods of time.
This would preclude folks from clicking over to a web site or blog to read an entire post or article that was organically promoted on Facebook.
All of this lead up to an article written by Arment Deitrich’s CEO Gini Deitrich titled ‘Facebook Rewards Longer Content: Here’s What We Found’.
In this episode, Gini talks her reluctancy to use Notes but agreed to run a series of experiments she and her team at SpinSucks.com used to test the Facebook Notes ‘waters’ and she shares those results.
Gini will also be speaking at Content Marketing World 2015 in Cleveland next week. And she talked a bit about her Content Marketing World session, ‘Media Relations + Content = SEO’.
All of that and more on today’s edition of your A Slice a Day.