Yesterday on the podcast it was Part 1 of our two-part conversation with Erin Robbins-O’Brien and her article ‘Improve Social Media Posts and Engagement With Search Keywords’.
Today we dive a little deeper into our conversation as Erin talks about Longtail Keywords vs Keywords, using keyword phrases that have worked well on social and using them with your email marketing.
Also, why keyword phrases work well on some social channels and not others and a bit of advice on leveraging competitor data to your advantage.
It’s our featured article of the day and Part 2 of our chat with Erin Robbins-O’Brien on this episode of your A Slice a Day.
Twitter: https://twitter.com/TexasGirlErin
Web Site: http://www.ginzametrics.com/
Article Link: http://www.ginzametrics.com/blog/improve-social-media-posts-and-engagement-with-search-keywords/
Review our Podcast on iTunes: https://itunes.apple.com/us/podcast/edwards-communications/id958002471
