Connecting with your audience and holding their attention over a long period of time, as we all know, can be difficult…to say the least.
The best way to connect with people who may be interested in buying your products or services is by helping first, building on that relationship, gaining trust and hopefully earning business, right?
On the podcast today we take a look at a fascinating case study done by our guest Trevor Young.
Trevor is a blogger, speaker, author and head of PR Warrior. (I believe I forgot that in the podcast Trevor, sorry mate)
His article/case study published at is titled, ‘Social media engagement as a point of differentiation’.
Trevor’s case study involves a U.S. company called ‘The Goulet Pen Company’ and it’s a fascinating look at how Brian and Rachel Goulet have built their audience and business by helping people; helping people buy fountain pens, paper, ink and the like….
It’s our featured article of the day; grab the earbuds and crank up the sound on this episode of your A Slice a Day.


Web Site:

Article Link:

Trevors Book – microDOMINATION: How to leverage social media and content marketing to build a mini-business empire around your personal brand: Not an affiliate link – Trevor’s just a good guy and we always try to help our friends out…

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