A Slice A Day #60 – How To Use Social Media Listening To Create Better Content For Your Audience (Shannon Bryne)
As marketers it has been said many times by so many people that to be effective you must have super listening skills. You have to hear and understand what a prospect or client is saying; and of equal importance, what a customer or buyer is saying. But how are your social media listening skills?
Shannon Byrne, Content and PR Manager for Mention, recognizes what it means to be good social listener; so much so she wrote a super article recently that was published over at Co-schedule.com titled ‘How To Use Social Media Listening To Create Better Content For Your Audience’.
Shannon goes in-depth in her article on creating content for your audience based on what they’re talking about online, identifying relevant topics to create content around, identifying killer headlines and putting it all together to work for you. All of this and more on today’s episode of your ‘A Slice A Day’.