A Slice A Day #62 – Guess Who: 5 Signs You Don’t Know Your B2B Customer (Katie Martell)
I found a fun, yet serious article a few weeks back detailing the plight of B2B Marketers & better knowing their customers/buyers. What are customers really looking for when they come to your web site? It’s answers to their problems. Frankly, they don’t really care about what you have to offer and sell; they care about their problems and they’re looking for ways to solve them.
Katie Martell, Co-Founder and CMO of Cintell, a cloud-based customer intelligence platform, recently published an article on the company blog addressing the possibility of business’ not really knowing their customers. The post is titled ‘Guess Who: 5 Signs You Don’t Know Your B2B Customer’.
On the podcast today, Katie talks about the 5 warning signs your content is not resonating with your customer, suggestions on how to identify if there’s a problem and she offers solutions of what businesses can do to correct the problem. It’s a great conversation so click that listen button now and enjoy this episode of your ‘A Slice A Day‘.