A Slice A Day #74  – How to Win Your Battle for Content Marketing Buy-in (50+ Stats) Pt1 – (Jodi Harris)

If you’ve been in the business of marketing for more than 5 minutes you know, or at least you’re aware of, the potential value content can offer a company or organization. But getting budget to launch a content marketing initiative has to be approved and step #1 is getting buy-in from management.
Content Marketing Institute (CMI) recently launched a campaign around obtaining buy-in from the decision makers within an organization. And they’ve armed us marketers with a bunch of knowledge and statistics in their latest eBook/Slideshare ‘Mastering the Buy-In Conversation On Content Marketing: The Essential Starter Kit’.
Jodi Harris, CMI’s Director of Editorial Content and Curation does a nice job in her latest article ‘How to Win Your Battle for Content Marketing Buy-in’ in an effort to aid marketers with their task. Plus her piece includes over 50 stats that you can use to help win your boss or client over; and it’s our featured article on today’s episode of your ‘A Slice A Day’.

Twitter: https://twitter.com/Joderama

Web Site: http://contentmarketinginstitute.com

Article Link: http://contentmarketinginstitute.com/2015/03/buy-in-conversation-content-marketing/

Review our Podcast on iTunes: https://itunes.apple.com/us/podcast/edwards-communications/id958002471

Rate our Podcast on Stitcher: http://www.stitcher.com/s?fid=58048&refid=stpr

logo, Edwards Communications - Internet marketing, Cleveland, Ohio

Don't miss out– Get future articles right to your email box!

No Geek-Speak. Just interesting tips that make you more marketable!

You've successfully subscribed! Welcome aboard!