A Slice A Day #78 – The Secret to Activating Your Audience’s Brain (Scott Schwertly)
You look at the title of today’s podcast and you’re probably wondering “What in the H#$% does activating an audience’s brain have to do with content marketing?” And I get that.
But it’s kind of what we’re all going for everyday aren’t we? Whether you’re speaking to a live audience or speaking through words, people respond to a good story much better than a bunch of meaningless facts and stats.
Our featured article today is a blog post from Scott Schwertly; he’s the CEO of Ethos3, a Presentation Design & Training Company in Nashville. And Scott’s article along with the accompanying Slideshare is a look at how the brain reacts to content; aka a story and how it responds to just facts.
The title of Scott’s article is ‘The Secret to Activating Your Audience’s Brain’ and the Slideshare deck is titled ‘The Neuroscience Of Storytelling (For Presentations)’.
Sit back for a few minutes and have a listen, it just may change the way you write that next article or blog post and it’s right here in this episode of your ‘A Slice A Day’.