A Slice A Day #83 – 50 Percent Of Marketers Don’t Have A Content Strategy (Dave Orecchio)
We’ve all heard the numbers and whether we remember them or not is another story. But when it comes to content marketing & according to our friends over at Content Marketing Institute, 35% of marketers say they have a documented content marketing strategy and 48% say they do not.
And that dovetails with our featured article today from Dave Orecchio. Dave is president of Bristol Strategy, Inc., a Boston-based Inbound Marketing agency focused on high-technology companies. He recently published an article on his blog and it’s showing up in some form all over the web titled “50 Percent Of Marketers Don’t Have A Content Strategy”.
Various facets of the article weave nicely with Dave’s real-world practices he implements for his clients and he talks about those and more in this episode of your ‘A Slice A Day’.