A Slice A Day #87 REWIND –Guess Who: 5 Signs You Don’t Know Your B2B Customer (Katie Martell)

A Slice A Day #87 REWIND –Guess Who: 5 Signs You Don’t Know Your B2B Customer (Katie Martell)

Today it’s ‘A Slice A Day’ REWIND with Katie Martell, Co-Founder and CMO of Cintel, a cloud-based customer intelligence platform. We featured her article back in Episode #62 from the company blog addressing the possibility of businesses not really knowing their customers. The post is titled ‘Guess Who: 5 Signs You Don’t Know Your B2B Customer’.
On the podcast today, Katie talks about the 5 warning signs your content is not resonating with your customer, suggestions on how to identify if there’s a problem and she offers solutions of what businesses can do to correct the problem. That and more on today’s ‘A Slice A Day’ REWIND.

Twitter: https://twitter.com/KatieMartell

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Web Site: http://cintell.net/

Blog: http://cintell.net/blog/

Article Link: http://cintell.net/guess-who-5-signs-you-dont-know-your-customer/

Ardath Albee – A Slice A Day #39: https://edwardscom.net/?p=1966

Ardath’s New Book: Digital Relevance: Developing Marketing Content and Strategies that Drive Results: http://www.amazon.com/Digital-Relevance-Developing-Marketing-Strategies/dp/1137452803

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