A Slice A Day #87 REWIND –Guess Who: 5 Signs You Don’t Know Your B2B Customer (Katie Martell)
Today it’s ‘A Slice A Day’ REWIND with Katie Martell, Co-Founder and CMO of Cintel, a cloud-based customer intelligence platform. We featured her article back in Episode #62 from the company blog addressing the possibility of businesses not really knowing their customers. The post is titled ‘Guess Who: 5 Signs You Don’t Know Your B2B Customer’.
On the podcast today, Katie talks about the 5 warning signs your content is not resonating with your customer, suggestions on how to identify if there’s a problem and she offers solutions of what businesses can do to correct the problem. That and more on today’s ‘A Slice A Day’ REWIND.
Twitter: https://twitter.com/KatieMartell
Cintell Twitter: https://twitter.com/MyCintell
Web Site: http://cintell.net/
Blog: http://cintell.net/blog/
Article Link: http://cintell.net/guess-who-5-signs-you-dont-know-your-customer/
Ardath Albee – A Slice A Day #39: https://edwardscom.net/?p=1966
Ardath’s New Book: Digital Relevance: Developing Marketing Content and Strategies that Drive Results: http://www.amazon.com/Digital-Relevance-Developing-Marketing-Strategies/dp/1137452803
Review our Podcast on iTunes: https://itunes.apple.com/us/podcast/edwards-communications/id958002471
Rate our Podcast on Stitcher: http://www.stitcher.com/s?fid=58048&refid=stpr
Trackbacks/Pingbacks