A Slice A Day #92 – Experiences: The 7th Era of Marketing (Robert Rose) Pt1
When you think about content marketing that’s consistent, that’s relevant, that adds value for your customer and is consistently delivered over time most of us assume this is the era of marketing that we’re now in.
However and just like that, we’ve evolved into a new era, the era of experiences. And that’s the topic and subject of a new book from the Chief Strategy Officer at Content Marketing Institute, Robert Rose. Robert and his co-author Carla Johnson have just released their new book ‘Experiences: The 7th Era of Marketing’.
Today, we begin a two-part conversation with Robert; we talk about what’s changed in marketing, why experiences are now king and not content, the SAVE model and a play on the classic Four P’s of marketing in this episode of your ‘A Slice A Day’.