A Slice A Day – Episode #69 – It’s Time Get Serious About Managing The Quality and Distribution Of Your Marketing Content (Stephen Diorio)
Content Marketing and the marketing of content has created essentially a new channel of marketers; and if you ask someone from the sales side, for better or worse, if that’s a good thing, sadly most would probably say “No” or “Get back to me on that…”
Despite all of that, it is no secret that marketing, because of content, is controlling most of the buyer journey, especially on the B2B side.
Stephen Diorio recently had his latest article ‘It’s Time Get Serious About Managing The Quality and Distribution Of Your Marketing Content’ published online at Forbes. Stephen is a partner at Profitable Channels (Westport, CT) and he works with Forbes to help CMO’s understand how to use content to grow their businesses.
In the article Stephen speaks to content saturation, the bar on content quality, content distribution and the relationship of marketing and sales and how that needs to change to drive the right sales outcomes. And that doesn’t even scratch the surface of why you need to listen to this episode of your ‘A Slice A Day’.