It’s Friday and it’s A Slice a Day REWIND with Chad Pollitt VP of Audience and Co-founder of Relevance.
This past April, Chad published a fascinating and eye-opening article at socialmediatoday.com titled ‘The Content Marketing Ecosystem Is at a Crossroads’ that remains more relevant now than it did then.
In the article he talks about diversifying your content by looking at paid and earned media channels, that is if you want your content to be seen.
He also talks about how to use earned and paid media to build your strategy around those channels even before you produce the content.
Plus Chad breaks down owned, earned and paid media visually with a nice slide.
All of that and more on this REWIND episode of your A Slice A Day.
Web Site: http://www.chadpollitt.com/
Company Web Site: http://relevance.com/
Article Link: http://www.socialmediatoday.com/marketing/2015-04-02/content-marketing-ecosystem-crossroads
Review our Podcast on iTunes: https://itunes.apple.com/us/podcast/edwards-communications/id958002471
Rate our Podcast on Stitcher: http://www.stitcher.com/s?fid=58048&refid=stpr