A Slice A Day #21 – How to Explain Content Marketing to Non-Content People (Christine Warner)
As a SMB owner do you have trouble wrapping your head around the concept of content marketing? As a marketer do you struggle to find the right words when talking with a client or potential client? Even if you live and breathe content marketing, verbalizing exactly what it is that you do or what it is exactly can be challenging for a lot of folks.
Christine Warner from Skyword.com recently wrote an excellent post that was recently published on Skyword’s blog entitled ‘How to Explain Content Marketing to Non-Content People’. It’s insightful, it’s a good read and its a fun read. We spoke with Christine about why she wrote the article, how to explain to people just exactly what content marketing is and how organizations can use it to their advantage in this episode of ‘A Slice A Day’. http://media.soundcloud.com/stream/urgJNAyOXpVp.mp3