A Slice A Day #51 – Why People Do Not Choose What Content They Consume (Artem Welker)
The science of user behavior is something that fascinates me. And in terms of marketing I enjoy learning about buyer habits and customer tendencies in an effort to become a better marketer.
The way people consume content is something a lot of marketers don’t even think about; as long as their content gets in front of as many eyes as possible, that’s great. People consume content in many different ways; most of the time they see something a friend has shared on a social network and either read it, watch it, listen to it or do nothing.
The one thing most everyone who consumes content has in common is, they wait for others to share something. Artem Welker wrote a nice article on Curatti.com titled ‘Why People do not Choose What Content They Consume’. We take a look at the sociological side of user behavior when consuming content and the 3 Levels of Illusion, as Artem calls them, on today’s episode of your ‘A Slice A Day‘.