A Slice A Day #53 – Generating Leads for B2B Firms (Angela Hausman)
B2B Marketers who’re using Inbound to capture leads for their brand have the luxury of using a lot of digital tools that make their jobs easier. However they still have to qualify those leads by making sure there’s a need for their products or services, there’s budget, the lead has to have the authority to buy along with desire to solve their problem.
Angela Hausman CEO of Hausman Marketing Letter very recently published an article titled “Generating Leads for B2B Firms” that is not only extremely helpful to any B2B’er but also dives deep into the hows and they whys.
As a matter of fact we think the article is so good that we offer up Part 1 of our 2 part series today where we discuss qualified leads, the customer’s buyer journey and the cost of a lead for large and small to mid-size enterprises on today’s episode of your ‘A Slice A Day’.