A Slice A Day – Episode #25 – Laying the Foundation for A Successful Mobile Marketing Strategy (Jamie Turner)
Mobile marketing has been a passion of mine and I’m not sure why. Maybe it’s the devices themselves we now use to access our online content or maybe the realization that only a mere 8-9 years ago all of the content we were consuming was via a desktop or laptop; now it’s smartphones, tablets and wearables.
As marketers, we now have to rethink the way we’ve developed, initiated and implemented campaigns from the way we’ve ‘done it’ from days gone by. Jamie Turner of 60 Second Communications authored a thorough article on how to successfully create and implement a mobile marketing strategy in his recent article entitled Laying the Foundation for A Successful Mobile Marketing Strategy. And Jamie talks about it in depth right here on today’s A Slice A Day.