A Slice A Day – Episode #29 – New B2B Content Marketing Research: Focus on Documenting Your Strategy

A Slice A Day – Episode #29 – New B2B Content Marketing Research: Focus on Documenting Your Strategy – Pt1 (Joe Pulizzi)

Twitter: @JoePulizzi

Website: http://contentmarketinginstitute.com

Blog: http://contentmarketinginstitute.com/blog/

Article Link: http://contentmarketinginstitute.com/2014/10/2015-b2b-content-marketing-research/

2015 B2B Content Marketing Benchmarks, Budgets and Trends – North America Slideshare Link: http://www.slideshare.net/CMI/2015-b2b-content-marketing-benchmarks-budgets-and-trends-north-america-by-content-marketing-institute-and-marketingprofs

Social Media Marketing Podcast: http://www.socialmediaexaminer.com/category/podcast-episodes/

SME Podcast with Robert Rose : http://www.socialmediaexaminer.com/content-marketing-with-robert-rose/ (Robert Rose cut used with permission – SME)

Late last year the Content Marketing Institute released their annual B2B Content Marketing 2015 Benchmarks, Budgets and Trends for North America report. There were two glaring consistencies between this latest and past reports. Joe Pulizzi of CMI talked about those and a whole lot more in this part one of our two part series on this episode of your A Slice A Day. http://media.soundcloud.com/stream/loppF9dGfrns.mp3