A Slice A Day – Episode #30 – New B2B Content Marketing Research: Focus on Documenting Your Strategy – Pt2 (Joe Pulizzi)
2015 B2B Content Marketing Benchmarks, Budgets and Trends – North America -Slideshare Link: http://www.slideshare.net/CMI/2015-b2b-content-marketing-benchmarks-budgets-and-trends-north-america-by-content-marketing-institute-and-marketingprofs
Today’s ‘A Slice A Day’ is Part 2 of our series with Content Marketing Institute’s Joe Pulizzi. In Episode #29 Joe and Robert Rose talked about what separated those who are effective with their content marketing efforts from those who are not doing as well; and that’s having a documented strategy and revisiting and tweaking that strategy as they move forward.
In this episode Joe talks about ROI, challenges that larger organizations have with their content marketing efforts, creating content for buyer personas and a great example of a manufacturing company doing great things with B2B content marketing on this, Episode #30 of your ‘A Slice A Day’. http://media.soundcloud.com/stream/2aKmLvxtYMrV.mp3