A Slice A Day – Episode #33 – How to Build a Culture of Content (Michael Brenner)
I think most everyone who knows anything about the value that content marketing can bring to a company or organization can be huge; but how do you convince management or better yet, the entire organization that a documented content marketing strategy is a smarter play and a wise move?
Michael Brenner from b2bmarketinginsider.com published an article this week titled ‘How to Build a Culture of Content’. He talks about why a company that’s singing it’s own praises is a bad idea and why creating a culture of content throughout an organization is the smarter play; he shares his thoughts with us in this episode of your ‘A Slice A Day‘. http://media.soundcloud.com/stream/mj915VIHHHSt.mp3