A Slice A Day – Episode #35 – Six Roles You Need to Succeed with B2B Content Marketing (Matt Heinz)
Creating quality content for your audience that helps and getting it in front of them is so crucial and your #1 priority. However, there are specific roles for creating, delivering, managing and directing the content strategy; are these roles defined in your organization?
Matt Heinz of Heinz Marketing published an excellent piece on content marketing roles within a business titled , ‘Six Roles You Need to Succeed with B2B Content Marketing’.
We talk about 3 of the 6 roles, their importance, how they fit into an organization and a whole lot more in today’s episode of your ‘A Slice A Day‘. http://media.soundcloud.com/stream/GMhTflj4Ku76.mp3