A Slice A Day – Episode #4 – Thurs. Dec. 4th, 2014
Stop Selling, Start Storytelling – Your Customers Will Thank You (Ciara McVeigh)
Ciara is the Head of Content at Discerning Digital in Manchester, UK.
Article from: http://exploreb2b.com
Discerning Digital Twitter: @DigiDiscern
Article Link: https://exploreb2b.com/articles/stop-selling-start-storytelling-your-customers-will-thank-you
Ciara’s article is an easy read with good information and serves as a reminder of how important it is to tell your story as a business and tell it well; and build relationships with your ‘Connected Customers’.
I thought one of the best lines of the article was:
“…look into the stories of your business and share those stories with customers”.