A Slice A Day – Episode #4 – Thurs. Dec. 4th, 2014

Stop Selling, Start Storytelling – Your Customers Will Thank You (Ciara McVeigh)

Ciara is the Head of Content at Discerning Digital in Manchester, UK.

Article from: http://exploreb2b.com

LinkedIn: https://www.linkedin.com/pub/ciara-mcveigh/37/323/46

Discerning Digital Twitter: @DigiDiscern

Article Link: https://exploreb2b.com/articles/stop-selling-start-storytelling-your-customers-will-thank-you

Ciara’s article is an easy read with good information and serves as a reminder of how important it is to tell your story as a business and tell it well; and build relationships with your ‘Connected Customers’.

I thought one of the best lines of the article was:

“…look into the stories of your business and share those stories with customers”.

Good advice…

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