B2B marketers that use LinkedIn Groups have found that if you listen first, help when you can, then ease your content into discussions that are taking place, always with the intent to help, the experience can be rewarding.
Over the past few months I’ve read a few blog posts and articles regarding LinkedIn Groups but the article we feature today is among the best.
Daniel Kushner, CEO of Oktopost, a B2B social media marketing management tool, recently published his article ‘3 Reasons to Engage with B2B Prospects on LinkedIn Groups’. He also offers up a Pro Tip for each reason as he talks about using LinkedIn Groups, their value and about his company on today’s edition of your “A Slice A Day‘.